Just because AI comes first doesn't mean humans have to be last.

AI For Business


It would be nice to think that we have reached the peak A.I. The hysteria and clickbait articles predicting the extinction of humanity and the loss of millions of jobs should have died down by now.

But then this signboard It recently popped up in San Francisco as a satirical reminder that stories of doom and gloom still exist. One source said the billboard was put up by “the only honest AI company” that believes “human flourishing is bad business.” social media post.

Talk about art imitating life. Skeptical naysayers in HR are warning of the possible dangers of using AI tools to: Hiring, developing and retaining. Even after showing solid evidence of how digital tools are transforming the talent acquisition and management processes of competitors, becoming an AI-first company is still a bridge away.

These HR executives, as I have experienced, are relinquishing control of their organizations and handing leadership over to others. I wrote it before About.

Since this article was published, it has become clear that people are misunderstanding what I mean by AI-first. It doesn't mean humans will survive. It means being human-centered.

Work while recognizing that things are changing.

Organizational leaders need to understand and redefine the value of human work. When it comes to AI, the focus has been primarily on job losses. That's a shame. That's not new either. In fact, every innovation, from the invention of the automobile to cloud computing, impacts the role in some way. That's natural.

“People shouldn't stick their heads in the sand,” he said. Jamie Dimon, CEO of JPMorgan Chase, the world's largest investment bank. “There will be jobs lost as a result.”

The bank has been using AI since 2012 and is ahead of the curve. The company spends $2 billion annually on AI for all aspects of its business, including risk, fraud, and exposure. marketing. For every $2 billion spent on AI, JPMorgan earns the same amount in profit.

“We’re getting better and better,” Dimon said. “If we are successful, there will be more jobs.”

He's right. AI gives every employee the opportunity to learn, grow, and redefine their value to the organization. All you need to do is participate.

HR organizations believe they have a choice in this matter. it's not.

This path was set long ago in the 1950s by Alan Turing with his groundbreaking paper “Computing Machinery and Intelligence.” And here we are.

AI is more human than most people think

AI is ubiquitous, making it more human-like than other transformations. Humans interact with digital tools hundreds of times a day without even realizing it. Why shouldn't they be able to leverage it to their advantage? Corporations have been doing it for decades.

IBM Used AI to predict which employees would leave with 95% accuracy, saving hundreds of millions of dollars in retention costs. The company turned to machine learning to retain employees as traditional HR models were underperforming employees.

here it is Words from IBM's then CEO It proved prophetic. “We predict that 100% of jobs will be changed by AI within the next 5 to 10 years.” That prediction has come true. In 2019. That was true then and it is true now. Work will change, work will be redefined.

The main difference is that humans are the ones who benefit. People just need to embrace their own curiosity.

we are all explorers

I once spoke to a group of senior corporate human resources leaders at the Kennedy Space Center, the motherland of innovation. This site was chosen to emphasize the point that we are all explorers at heart. We were going to openly ask why things are the way they are.

But the truth is, most people don't accept change. They default to the status quo. Because that's all they know. Rocking a boat takes time and effort.

Explorers, on the other hand, try to do difficult things in the name of efficiency. It's like the old saying, “If you want something done, get a busy person to do it.” Curious people define their skills and purpose based on their passions and dedicate their time to activities that make them more human. AI will eliminate jobs that we all don't want to do but have to do.work.

But what if technology gave us the power to redefine what work is?

What if you could eliminate half of your daily drudgery and pursue the passions that energize your life?

Activities that nourish the soul

I love what I do for a living. Technology has been my north star for as long as I can remember. I have another passion that drives me. It's a charity initiative called Kyle's Wish. Named after my late son, it's an aviation-focused organization that supports people going through difficult times.

I want a different future for my other sons. By the time they reach adulthood, working 40 hours a week can feel like ancient history. AI needs to give them something we never had enough of: time. It's time to pursue your passion. Time to connect with people who need connection. It's time to solve real problems instead of drowning in meaningless busywork. we work too much. We argue over things that don't matter. We have become so thin that we barely remember what makes us human.

Choose purpose over efficiency and let AI automate your work. Only humans can improve the world.

Cliff Jurkewicz is vice president of global strategy at Phenom.

About the author

As Phenom's VP of Global Strategy and GM of Customer Advisory Council, I'm a technologist and an AI anthropologist. Topics I regularly discuss include the AI ​​in HR bill, AI bias, generative AI, ChatGPT, AI hysteria, and the impact of AI on work. One recent example is the Nasdaq Roundtable on AI Bills, where I served as a panelist with award-winning Harvard and MIT neuroscientist Frida Porri and EEOC Commissioner Keith Sonderling.

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