Honor SA strengthens AI strategy as competition intensifies

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[–>Honor integrates AI into all new business and consumer devices.

Honor integrates AI into all new business and consumer devices.

Honor South Africa is ramping up its artificial intelligence (AI) plans as part of a broader vision to build an “intelligent” world for local customers.

Chinese smartphone makers are ramping up their R&D departments to offer the domestic market a broader portfolio of AI-enabled consumer, smart home and business-to-business products as part of the next phase of the Internet of Things. (IoT) strategy.

The smartphone maker, which introduced its devices in the country in 2021, previously told ITWeb that it is aiming for a top-three spot in the local smartphone industry, targeting at least 10% of the market.

At a media conference in Johannesburg last week, the company unveiled an AI-focused “all-scenario strategy” for the local market to support the development of a portfolio of smartphones and additional devices for smart homes and offices. I made it.

“Honor provides a holistic approach to AI with a four-layer approach to AI architecture, which begins with AI-powered cross-operating system and cross-device integration,” Honor said. said Fred Zhou, general manager of Technologies Africa.

“The second layer leverages AI to rebuild the operating system of a single device, and the third layer refers to on-device applications of AI.The fourth layer is hybrid AI, or on-device and cloud-based AI. All of this is being implemented by focusing on research and development and developing intelligent technologies that empower South Africans.”

According to Zhou, the integration of AI and IoT with emerging technologies is enabling intelligent homes and businesses around the world to reach new heights.

The competitive smartphone market is increasingly developing IoT devices and solutions that blend intelligence beyond smartphones and are designed to be easily integrated by telcos into their ecosystems.

Earlier this year, Honor released its latest operating system, MagicOS 8.0. According to the company, this operating system uses its AI to enhance connectivity for multi-device interactions.

Honor's latest devices, the foldable Magic V2 and Magic6 Pro, include Generative AI capabilities enable AI smartphone functionality across multiple functions such as image editing tools, communications, personalization, and internet browsing.

“Platform-level AI integrates various devices such as smartphones, tablets, laptops, wearables, and smart screens into a unified system, allowing users to easily share and sync content across Honor devices,” Zhou said. says Mr.

“Meanwhile, our intelligent user interface leverages AI to restructure a single device’s operating system, allowing the device to better understand and meet user needs over time.”

Honor is preparing to expand its portfolio of IOT products in SA, as part of which the mobile phone maker will diversify its B2B and smart home products, Zhou added.

“We are seeing strong demand for our IoT products in SA, and we are looking to introduce an entire ecosystem of products beyond mobile products in the second half of this year,” Zhou said.

“In China, we already have a wide product portfolio and we know that customers want a smooth and convenient smart home and smart office experience, so we are planning which products to bring to SA. We work with carriers and resellers on sales strategies.”



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