Google Search Ranking Fluctuations, Google Sitemap Pings, Bing Index Coverage, AI, Search, Local and PPC

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This week’s search continued another week of even more volatile Google search rankings with no confirmed Google search ranking updates. Google has announced that it will be deprecating the Ping endpoint for Google Sitemaps later this year. Some are looking at the new index coverage report in Bing Webmaster Tools. Google said word count is not an SEO issue. Google said the new website’s homepage should be indexed. A dedicated Perspectives search feature may be rolled out. Google is testing larger product images in search results and larger images in Google Ads. Google he has been testing the display of product price graphs for three months. Bing has added AI to shopping results, including price matching, buying guides and review summaries. Bing has added emoji reactions to knowledge panel search results. Added predictive financial advice to Bing Chat. Microsoft wants Bing Chat to work with Apple CarPlay and Google’s Android Auto. Google will end its “Buy on Google” program in the US in September. The Google Local Panel has a new “By Owner” tab. A bug in Google Ads caused issues with displaying recent data this week. Google Ads brand restrictions for broad match in search campaigns and brand exclusions in P-MAX campaigns are rolled out. Google Ads may disapprove ads that use third-party click tracking services. Google Ads Liaison explained value-based bidding. Microsoft Advertising will update its policy on his July 1st. Google Analytics 4 support for AMP pages will begin a few days before the Universal Analytics shutdown. Also, if you’d like to sponsor these vlogs, visit patreon.com/barryschwartz. That was the search news at this week’s Search Engine Roundtable.

Announcing the winners of the BlueSky contest. It was Olga Zarr @SEOSLY.

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