Netta Kivilis
(Credit: Sinai David)
“Today, we are focused on sustainable growth. From 2021, when companies could pay $10 to acquire a customer and waste money just collecting $5 from them. The whirlwind of 2022 is over,” Blue Seedling founder and CEO Netta Kivilis told CTech at Calcalist’s e-commerce event. “Companies need to become more efficient in order to be profitable.”
Founded in 2016, Blue Seedling is a US-based boutique marketing firm focused on high-growth B2B startups and scale-ups. They work with companies in various sectors including FinTech, Retail Tech, MarTech, Cyber security, and clients include his Wiz, Cloudinary, Granulate, Run:ai, and others.
Today’s market has changed from “a mindset of growing at all costs” to “a mindset of growing sustainably and responsibly,” Kivilis said.
“If you are a startup today, venture capitalists are looking not only for you to demonstrate solid, continuous growth, but also for sustainable growth in an efficient, cost-effective manner. is a tech startup CEO whose marketing vendors are still pushing the same strategy as in the good old days of 2022: spending millions of dollars with nowhere to go on online ads, big conferences and sponsored content campaigns. “To see the benefits from these campaigns, you have to run for the hills,” says Kivilis. “Look for other marketing leaders and other marketing agencies to support your strategy for efficient and sustainable growth.
“At Blue Seedling, we believe in what we call the virtuous circle of content, and it’s really about getting back to basics. Who is your target audience? What critical problems are you solving for them? How does your product or solution do that? And once you have that framework, you can create content that is fun, educational, informative, relevant, and not for sale, Let’s find an effective way to get this content in front of our target audience.”
You can watch the full interview in the video above.
