Sweden-based royalty-free soundtrack provider Epidemic Sound has announced Soundmatch, the latest in its artificial intelligence-powered music discovery tool.
Soundmatch analyzes visual frames in creators’ videos through AI, using data insights from over 2 billion daily views of YouTube videos featuring music from Epidemic Sound. The tool then generates a curated list of tracks that complement each visual scene, eliminating the tedious process of manually searching for the right music.
“AI is causing a creative renaissance. It has the potential to increase both content creation and consumption tenfold,” said Oscar Höglund, co-founder and CEO of Epidemic Sound.
“Innovation and AI-powered tools will significantly empower incumbent content creators and lower barriers to entry for emerging creators, potentially leading to a significant increase in the number of people creating and consuming online content.” there is.”
“With soundtrack innovations and AI tools, in the near future it will be completely frictionless for creators to add music and sound effects to their content through one of our platforms or our partner video editing services.”
Greg Elkehug Funk, Epidemic Sound
Soundmatch allows creators to browse recommended tracks on the Epidemic Sound platform.
“Soundtrack innovations and AI tools will soon make it completely frictionless for creators to add music and sound effects to their content through one of our platforms or our partner video editing services.” Greg Elkehag Funk, Chief Product Officer, Epidemic Sound. .
“We anticipate a fully immersive creator experience that integrates seamlessly into our workflow and provides an intuitive connection between video and sound. may include user interfaces that provide accurate music recommendations based on performance insights from real-world sounds to stories, or leverage AI to do tedious tasks in an instant But it also gives creators control over powerful tools.Today, we are excited to launch Soundmatch as the next step in this journey.”
The release of this new tool comes at a time when Epidemic Sound is bullish on the creator economy, estimating it could nearly double in size by 2027. AI is poised to support this growth, resulting in a surge in demand for innovative tools to support creators. says the company.
Epidemic Sound cited a previous blog post saying 97% of content creators see AI’s potential to automate repetitive and time-consuming tasks.
Funk, who joined the company from Google in 2021, added: “Our focus is clear. It’s a perfect track. ”
Funk said the effort aligns with findings from the company’s Future of the Creator Economy Report 2023, which found that 98% of respondents believe music is essential to creating compelling content. said to be clear.
“Our tools are backed by a team of technology and AI experts. They are also committed to creating services that people didn’t know they needed but can’t live without. We’re also exploring new soundtracking territory,” Funk continued.
“AI will certainly play a big role in future services for creators, but only if it solves a real challenge for them. It’s one of the interesting aspects of our broader innovation efforts to make it effective.”
Soundmatch announced that Epidemic Sound will bring “Music Recommender” and “More of what you like” features in 2020, last year’s audio-based search tool “Epidemic Audio Reference (EAR)”, and more recently an audio source called “Sync to Video”. Released visual preview tool, rolled out updated search engine, and added 5,000 tracks tailored to customer needs.
“When it comes to AI, especially music and art, it should be built responsibly with ethics at the forefront. Our AI experts are now focused on meeting the technical needs of content creators. but also wholly owns the world’s largest unrestricted catalog of top quality stem-based tracks.”
Oskar Hägglund, Epidemic Sound
“When it comes to AI, especially music and art, it should be built responsibly with ethics at the forefront. Our AI experts are now focused on meeting the technical needs of content creators. also fully owns the world’s largest unbounded catalog of the highest quality stem-based tracks, with unrivaled data insight into how that music is performed online. Rich in human feedback from in-product experiences, Hägglund said Hägglund said that more than 500 employees are united in the cause of empowering artists and content creators..
“Epidemic Sound is the best place to consider building a system that holistically supports artists and content creators and leverages the capabilities of AI while keeping artistic authenticity, honesty and fair compensation at its core. It’s one of the best-positioned companies, if not in position,” the CEO continued.
Since its founding in 2009, Epidemic Sound has expanded its operations to major cities around the world, including Stockholm, New York, Los Angeles, Seoul and Amsterdam. The company is backed by prominent investors such as EQT, Blackstone, Creandum, Atwater Capital, Alecta, AMF and TIN Fonder.
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