Mickey Mouse … Powered by OpenAI.
Disney lending its iconic characters to AI seemed like a far-fetched idea a few months ago. But thanks Billion dollar deal between House of Mouse and OpenAIthat's exactly what's happening.
This is representative of a larger problem that companies, especially those in media and entertainment, are grappling with. Are AI companies friend or foe?
For Bob Iger, the answer is: friend.
“This essentially gives us the opportunity to be part of some truly amazing and breathtaking growth in AI and new forms of media and entertainment.” Disney's CEO told CNBC on Thursday..
The deal will allow Disney+ to post content generated by its users' AI. Goals Iger mentioned last month. Doing so can increase engagement on the streamer's platform. It has stagnated in recent yearswrites BI's Lucia Moses.
(Perhaps it's worth mentioning that Business Insider's parent company, Axel Springer, is also in the “friends” camp; it signed a deal with OpenAI about two years ago.)
Others are less enthusiastic about working with OpenAI. Startups have a history of using someone else's intellectual property apologized without permission. As a result, several lawsuits arose, including: New York Times and Game of Thrones author George R.R. Martin.
So who is right? It's too early to tell, but it could easily go both ways.
The longer a deal with an AI company is delayed, the worse the terms could become. (First-mover advantage.) On the other hand, opening yourself up to AI can be like a Pandora's box that can't be closed.
Meet the smartest people in media, technology and business talk about trading.
The deal isn't just beneficial for Disney.
Disney characters appearing in Sora 2 could be a huge boost for the video platform. There was a bit of a lull rear Hot start a few months ago.
Bringing characters from Frozen and Moana to life on your app is also a great way to engage younger audiences and build loyalty. OpenAI CEO Sam Altman recently touted the personal benefits he derives from OpenAI. Use ChatGPT as new parent.
But it also needs to pursue younger demographics, as some countries put more guardrails on children's use of technology. Australia has recently social media ban Those under 16 years of age.
Disney's agreement with OpenAI also includes: Competition continues to intensify For startups like Google. Much of AI is about driving cutting-edge technology, but sometimes you just need a little bit of old-fashioned technology. magic.
