While it is widely believed that exclusivity can kill the potential of a service or product and hinder its reach, Google has rolled out its latest AI video generator titled Flow exclusively for users subscribed to Google AI’s Business, Enterprise, and Education Workspace plans.
Google Flow, which debuted in May 2025, was previously limited to Google AI Pro and AI Ultra subscribers and is now expanded to reach more users.
The expansion of AI-powered video creation tools signals Google’s commitment to placing generated video tools within its day-to-day work software.
Flow runs on Google’s Veo 3.1 video generation model and allows users to create 8-second video clips using simple text prompts or images.
Users can easily combine clips and compile long scenes with Google Flow. Google Flow comes with powerful tools to fine-tune your output.
Creators can also adjust the lighting, change the camera angle, and add or remove objects in the scene according to their wishes and requirements. The search giant recently rolled out support for vertical video, making Flow even more essential to its mobile-first platform.
Complementing the AI video generation in this amazing tool is the audio functionality. Sound generation is now available when using reference images, requesting scene transitions, or extending existing clips.
Integration of Nano Banana Pro, Google’s AI imaging tool, allows users to design characters and visual concepts before converting them to video.
That said, Flow appears to be becoming the go-to solution for teams looking to produce fast, AI-driven video within Google’s ecosystem.
