AI is restructuring the very skills that define internal operations, external partnerships, and modern legal departments. The best legal officers stand at the intersection of all these powers. AI is not just a technical catalyst, but also a test of leadership.
This challenge is exacerbated by the reality that AI can not only optimize existing workflows, but also blur the boundaries of legal decisions themselves. Where does machine pattern recognition end and does the attorney's strategic advisor begin? What does accountability look like when an algorithm informs decisions that have reputational or regulatory results? What was once an abstract question for the future was that now welcomed us on a Monday morning.
Many AI conversations between lawyers, legal OPS experts and technicians remain focused on productivity and cost savings. This misses deeper orders to define how everything can help business adapt, compete and thrive while complexity is accelerating.
The series explored how AI could enable a fundamental evolution across the role of general counsel, internal operations, and full arc of legal professions. A single conclusion emerges across multiple dimensions. This is a redefine what it means to build modern legal functions.
Strategic transformation of Legal's role in the age of AI turns on three key elements:
- How AI saves and operates institutional knowledge within legal teams
- How to form a lateral talent market that will have a major impact on law firm economics and the employment of external lawyers.
- How do you position your advisor as a future architect of the legal profession, rather than a passive consumer of legal services?
Beyond essential experts
For many legal advisors, the persistent fear is that key team members will leave and take with them years of accumulated institutional knowledge of key processes, regulatory nuances, or company-specific risk tolerance and strategies. Departures can undermine operations, delay the execution of transactions, or create sudden compliance vulnerabilities.
Accumulated intelligence tools mitigate this risk. For legal teams, these tools, which Bessemer Partners recently identified as emerging AI product differentiators, create institutional intelligence that allows internal teams to retain their own knowledge.
The impact of these tools far exceeds the current work-advances of shared drives and collective document access. These expansion systems integrate patterns from all contract negotiations, redline decisions, and strategic decisions made by the team. They don't just save what is decided – they capture why I decided and learned to absorb and learn the reasons behind tactical choices and risk assessments and create a body of legal memory that will help grow something of more refined and valuable.
This reduces the risk of losing important expertise when a talented lawyer leaves for new opportunities. Knowledge is built into the organization and can be accessed collectively rather than locked into individual minds, not as static electronic files, but as dynamic corporate intelligence that can guide future advice, drafts and decisions.
From this perspective, AI can help to eliminate the harsh lines of essential impossibility that have shaped legal teams for generations. Retention, progress, and mobility are driven by performance and potential rather than irreplaceable institutional memory.
This conversion extends to the other end of the employment cycle. Once mounted on new recruits, AI tools will have immediate access to “our ways” of doing things, including zero wisdom, risk tolerance patterns, and creative modifications that took years to absorb before. The learning curve is flattened to something much more immediate and viable.
This same feature also promotes and potentially accelerates fractional employment by quickly absorbing and applying institutional perspectives by promoting integration from external resources into strategically aligned contributors.
When lateral talent becomes collective knowledge
Law firms also develop multiple knowledge organizations across departments, client teams, and enterprises. Imagine a company where partners don't take the company away from knowledge of past negotiations, litigation strategies, and other client-specific insights.
This could lead to fundamental changes to the lateral motion equation. Today, when a partner leaves, the client is often forced to follow not only because of a personal relationship, but also because the lawyer has irreplaceable knowledge of his or her problems, risk tolerance, negotiation history, or the comprehensive strategies that guide them.
However, once that knowledge is institutionally incorporated and accessible to the rest of the team, it retains intellectual capital even when individuals depart. Enterprise leaders may view AI tools as hedges against lateral risk in the White Hot market, radically changing what makes talent valuable and portable.
However, the paradoxical outcome may be that relationships and judgments are equal. more It's valuable and not that much. If institutional knowledge is no longer a competitive advantage or vulnerability, skilled judgments to apply that knowledge and implicit trust are skilled judgments to guide strategic decisions.
The general counsel increases the weight of whether the relationships of the departing lawyers and unique problem-solving skills justify the confusion of moving businesses from companies that retain knowledge of issues that have grown deeper business.
Read more about the series: GC X AI: Reinventing the role of legal counsel in the age of AI
Filling the gap between coders/counsels
The winner of legal technology is not the best coder. It is people who understand the anthropology of the legal profession and the ergonomics of how lawyers actually work. As Steve Jobs often pointed out, technology alone, no matter how powerful it is, you won't win. When technology is combined with an understanding of the user experience.
Therefore, the most successful legal tech companies are those that focus on bridging the gap between coders and counsels. Already, we're watching savvy tech companies deploy their general counsel as their most effective ambassadors.
While eye-opening technical specifications and feature demos are essential, great code is becoming a table stake. Like previous technological advancements, winners will be those who speak to the General Counsel in a way that provides a compelling, confident vision for a more efficient and strategic future with their products. This user-centric approach to legal technology development amplifies the strategic impact of the general counsels who are finally adopting it.
Exponential General Counsel
The potential impact of general counsels expands exponentially when the emergent AI capabilities allow them to promote institutional intelligence in a way that is less filtered through human interpretation and is embedded in more direct practice.
This means that “building a legal team” takes on a whole new meaning. It's no longer about employment, management, or a strategic vision. It is creating a body of living, breathing knowledge and strategies that guides growing teams with unprecedented institutional consistency and depth. As one of the legal counsels I observed, AI has risks, but there is also risk that each team of lawyers is doing things in their own way.
The solo advisor's reach and possibilities are also expanding. Advancesing AI-enabled knowledge systems will enable a single legal leader to maintain strategic consistency and operational excellence across expanding organizational complexity. A decrease in traditional constraints on human bandwidth – the reason why legal teams had to grow proportionately to business complexity.
More broadly, legal advisors are poised to move from passive consumers to aggressive market manufacturers of legal services and technology. While billable times have proven resilient, the resistance existed in the relatively static legal services market. Change creates fertile conditions as the focus is on value claims in a world of AI-enabled new entrants, more robust boutiques, and greater efficiency. The general counsel decides which companies will thrive, which companies will struggle, and the market will eventually reorganize.
The moment you choose
The good news for the late participants is that they are not that late. Things are still new and fast enough that no one is left behind. However, this transformation does not wait indefinitely for the legal department. The expectations of AI features, and boards, C-suite colleagues, and internal clients, drive whether we're involved in them or not.
The legal services industry profile is evolving with these technologies and stakeholder shifts. Combining legal judgment, technical engagement and transformational thinking, General Counsel defines what comes next for the team, the company, and the profession itself.
This path is not guaranteed and does not fall under a single formula. However, there is a clear obligation to reject false binary that adoption of AI is either a choice between reckless enthusiasm and defensive omission. The strategic potential of AI (the legal department that recognizes the top possibilities of its efficient benefits) will create new methods and set new standards for how interdisciplinary strategies are developed and lawyers contribute to corporate value.
The choice we face is not whether to cause this transformation or not. It's already underway. Our choice is whether we shape it or are shaped by it. For range, ambitions, and impacts, the value of the GC X AI equation changes to one variable. It's us.
This article is based on Bloomberg Act, Bloomberg Tax, Bloomberg Government, or its owner, Bloomberg Industry Group, Inc. It does not necessarily reflect the opinions of the
A significant amount of this content was drafted by generative artificial intelligence.
Author information
Eric Dodson Greenberg is Executive Vice President, General Counsel and Director of Corporate Affairs for Cox Media Group.
Read the series
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Modern GC can adopt “Legal R&D” and use cost center labels
GCS must embrace “legal R&D” as a new strategic capability accelerated by AI and driven by legal work.
“Steampunk” GC can lead legal AI cultural transformation
Open-minded GC doesn't have to be seasoned technicians to promote AI adoption. It may also be particularly effective in dealing with resistance.
With AI, junior lawyers unearth insights and not reviewing documents
House lawyers harness the power to change AI's early career experiences while applying structured skepticism's attorney values.
AI scrambles GCS calculations to hire external lawyers
AI will restructure the legal services market and restructure partnerships between internal and external lawyers.
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