People use artificial intelligence for all kinds of things.
This includes deepfake technology to make people look like they want.
Companies use AI to face scammers, hide themselves in video interviews, get hired, and then infiltrate the company.
Research firm Gartner predicts that by 2028, one in four people around the world will be fake.
Scammers have been doing this for years without AI.
Last year, the Department of Justice released accusations against a man in Nashville, Tennessee. He is accused of helping North Korean fraudsters use their stolen identity to get jobs as workers. They were paid hundreds of thousands of dollars – money poured into the North Korean government for its weapons program.
Authorities believe that AI is easier and more sophisticated. Creating a fake persona is very easy. It's a completely new version of me and looks different.
Resumegenius said 17% of employment managers surveyed in a recent survey encountered candidates using Deepfake technology to change video interviews.
It raises the question: what can employers do about AI deepfakes?
WRAL News spoke with Pam Genske, vice president of human resources at Capitol Broadcasting Company [CBC]. CBC is WRAL's parent company.
Wral News asked Genske if he had a conversation with industry experts about deepfakes.
“They're appearing more and more often,” Gensuke said. “Some companies use exclusives, and they send people email links and say they want them to say they want to answer these questions on video.
“It happens more often. I'm not a huge fan of that because I don't set up a good candidate experience, but it saves a lot of time for companies that hire volume.”
Wral News asked Genske if they had heard of a company that accidentally hired people they thought were others.
“Yes,” Gensuke said. “Especially companies that hire people who are purely far away.
“If there's no checks and balance inside things, those things can happen pretty easily. You need to go through the process and procedures to make sure that those things don't happen.”
Related: Creating realistic deepfakes is easier than ever. Fighting back may require more AI
Some people blame the companies that hire AI scammers and say they should only hire people they meet in person.
One reason someone can hire AI scammers is because of the massive amounts of employment when the company needs to hire many new people quickly.
Genske said it could be one of the reasons companies would prefer to spend less time screening candidates and opt for video interviews rather than in-person.
Some companies actually use AI software such as Paradox AI and Hirevue to conduct video interviews.
Deepfakes in the recruitment process are just another example of how AI is a solution and causes new problems.
While companies are trying to use AI to protect themselves from fraudsters, Genske says the technology is not there yet. She said it wasn't reliable enough.
