AI Firm Moonvalley released the Marey video model to the public after initial test runs with filmmakers, agents and other court users.
This system is worth noting that what the company calls “commercially safe.” That is, it is built from fully licensed images and IP. Many AI companies have chosen to “scratch” the internet to train their models. This is a practice that led to lawsuits. Disney and NBCuniversal sued the Mid Journey last month for using property without permission.
Marey allows for complex VFX sequences and other aspects of the filmmaker's vision. Includes credits for influence pioneer Ed Ulbrick Titanic, The strange case of Benjamin Button and Robert Zemeckis hererecently joined Moon Valley and cited the “clean” Marie Tool as an important motive. Moonvalley also owns Bryn Mooser's Asteria Film Co. and acquired AI Studios after building connections with a company co-led by actress and producer Natasha Lyonne.
The filmmakers of Asteria's stable contributed to the research behind Marey for six months, with three months of alpha testing involving external partners.
Users can now access Marey Online with their subscription. This system is also available as an enterprise product using the IP of its partner. Moonvalley has launched an invitation-only beta version of its accompanying production platform Voyager.
“The industry built Marey because it said existing AI video tools wouldn't work for serious production,” says Naeem Talukdar, CEO and co-founder of Moonvalley. “Directors need to accurately control legal trust in every creative decision and commercial use. Today we provide both and prove that the most powerful AI comes from partnerships with creators, not from exploitation of their work.”
According to Moonvalley, Marey is the first production-grade AI model built to meet the standards of world-class cinematography. Trained with native 1080p video and never trained with user-generated content, the system delivers footage up to 10 seconds at 24 fps, supporting aspect ratios from widescreen to vertical. Directors can use features such as motion direction for precise object movement, camera control for movie storytelling, motion transfer to adapt performance across the scene, motion transfer to cause performance for subtle performance, pine to fix specific elements without playing.
“Traditional AI videos often reduce filmmakers to consumers, enter prompts into black box systems, and do not have creative control over generations,” says Mateusz Malinowski, chief science officer at Moonvalley and former Deepmind Researcher. “With Marey, we aim to provide the director with the same level of control we expect from set. By working directly with the filmmakers, we built technology that amplifies and empowers our creative vision, rather than replacing it.
