- Our ecosystem of 400+ assets and 50+ partners delivers brand and business outcomes for leading B2C and B2B brands around the world.
- Transformative generative AI-amplified marketing capabilities enabled by Infosys TopazTM
Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced the launch of Infosys Aster.TM – A set of AI-powered marketing services, solutions and platforms that deliver compelling brand experiences, improved marketing efficiency and accelerated business growth. It drives AI-driven marketing transformation with a unified, real-time view of customers, brands and channels, enabling businesses to achieve better ROI from marketing. Infosys Aster is a leading provider of creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations.TM Bringing agility to the marketing value chain for B2B and B2C brands. Infosys AsterTMGlobal brands have realized up to 50% increase in repeat customers, 30% improvement in marketing operations costs, and 40% increase in sales.
Deliver an engaging brand experience: Infosys AsterTM delivers lasting connections with its technology-enhanced human experience design approach. It leverages advanced technologies such as real-time Unreal Engine 3D, AR/VR/XR and digital twin CGI modelling to deliver immersive experiences that foster customer intimacy. Leveraging its AI-powered customer and marketing data platform, it enables brands to unlock insights from data and harness the power of the ecosystem to deepen omnichannel engagement. For instance, as the creative partner for international racing major Infosys Aster,TM To increase engagement, we have built a comprehensive digital ecosystem with compelling visual experiences that are highly customized for each user group. Leveraging a dynamic content engine and a simple ticketing system, Infosys AsterTM He helped the company turn millions of fans into lifelong customers.
Improve marketing efficiency: Infosys AsterTM It combines AI-powered content and creative services, intelligent recommendations from the MarTech stack, and marketing insights to deliver cost-effective campaigns faster. It also drives efficiencies through marketing shared services by centralizing and automating content and design operations, reducing the time and cost of campaign activation. AI capabilities in the suite powered by Infosys TopazTMInfosys Aster helps brands improve channel efficiency by analyzing performance data and adapting strategies in real time. For example, a global health tech company isTM Accelerate campaign management cycles from setup to execution and reduce operational costs in 80+ markets.
Accelerate business growth efficiency: Infosys AsterTM integrating MarTech and enterprise systems helps companies build a common digital foundation and create new avenues of value for sales and marketing. AI-driven analytics and customer insights help marketers increase customer lifetime value by personalizing outreach, nurturing meaningful conversations, and capturing high-quality leads. This enables brands to drive effective lead generation campaigns, improving cross-sell and up-sell opportunities. Marketers can also use the suite's real-time recommendations based on customer behavior to capture demand and drive repeat purchases. Predictive insights can also help influence pricing strategies. For example, one retail chain used Infosys Aster's AI Amplified Insights to:TM Developed an app-based promotional loyalty program that led to increased sales. Digital commerce platform is essential for Infosys Aster.TMhas a proven track record of shaping e-commerce as a lever for business growth.
Satish HC, EVP and co-head of delivery, Infosys “Our clients are looking to unlock new avenues of growth while deepening customer intimacy efficiently and in near real-time. They understand the role that modern, agile marketing, enabled by data and AI, will play in accelerating strategy and disintermediating execution,” said Infosys Aster.TM We help our clients' marketing organizations master both marketing effectiveness and marketing efficiency, transforming them into true customer advocates and growth partners.”
“Enterprises need marketing as the core engine to reimagine customer experience and drive growth. In this era of AI-first enterprise transformation, CMOs have a unique opportunity to become true C-Suite partners and orchestrate value across the organization,” the CMO said. Sumit Virmani, executive vice president and global chief marketing officer, Infosys“At Infosys, we are leveraging AI to enhance our capabilities and increase effectiveness and efficiency while deepening our brand experience.TM The AI-powered services, solutions and platforms that bring value to us can transform marketing into the powerful growth engine CMOs need.”
Peter Bendall Samuel, Founder and CEO of Everest Group Said, “AI offers immense value to marketers, from driving hyper-personalization to improving efficiency and effectiveness across insight generation, creative workflows and customer support. This not only enables marketers to gain increased productivity but also drives their growth imperative. This can be best achieved by partnering with service providers that blend strong technological capabilities with deep understanding of the marketing domain. Infosys Aster's AI-driven marketing capabilities, coupled with Infosys' experience in driving marketing and experience transformation, are perfectly suited to cater to the needs of progressive marketers.”
Infosys AsterTM We have cultivated a best-in-class digital agency, proven AI capabilities, deep industry experience, decades of delivery excellence and a diverse partner ecosystem. Infosys' creative digital innovation agency, WongDoody, brings together unique competencies in creative consulting, experience design, immersive experiences and future-focused marketing. Infosys AsterTM Uses Infosys Topaz AI and gen AI capabilitiesTM Infosys adopts a 'Responsibility by Design' approach to strengthen the marketing function and increase the effectiveness of the function. Infosys' deep industry experience and expertise in connecting complex enterprise ecosystems with customer-facing marketing functions and managing organizational change helps CMOs achieve powerful business impact. Infosys Aster with 350+ global awards, 20+ design studios, 50+ partners and 400+ marketing assets including use cases, solutions and platforms.TM Accelerating experience, efficiency, and effectiveness for B2B and B2C marketers around the world.
Björn Schick, Chief Experience Officer and Member of the Board of Management, smart Europe GmbH “At Smart Europe, we share similar values with Infosys Aster, who is our strong partner.TM“SMART prioritizes individual customer experience with sustainable concepts and appropriate use of technology. In today's dynamic digital environment, Smart needs to ensure a strong presence to connect with customers at every touchpoint. WongDoody, Infosys' human-centered design studio, developed a high-performance 3D digital twin-based platform for us that will create personalized customer experiences in our vehicles, elevate the experience and open up new creative possibilities with generation AI. It will simplify and streamline the production of on-demand personalized visual content, giving us more flexibility to effectively present and promote our brand and its expanding product portfolio to customers across the globe.”
“Infosys AsterTM “AI brings our expertise to reimagine, design and enable best-in-class omnichannel experiences to give customers, partners and prospects quick access to the most relevant and up-to-date information they need. We see the potential to enhance these capabilities, significantly raising the bar in personalized content delivery and ensuring predictability of engagement. We are elevating how we connect with our customers and how they connect with us,” the company said. Tom Portman, group vice president, Online Transformation and group head of digital channels, ABB.
For more information, please visit Infosys Aster.TM
About Infosys
Infosys is a global leader in next-generation digital services and consulting. Our 300,000+ employees work to advance human potential and create new opportunities for people, businesses and communities. We enable clients in over 56 countries in their digital transformation. With over 40 years of experience in managing the systems and workings of global enterprises, we expertly guide them through cloud- and AI-powered digital transformation. We empower our clients at an AI-first core, empower their business with agile digital at scale, and transfer digital skills, expertise and ideas from our innovation ecosystem to constantly learn and drive continuous improvement. We are committed to being a governed and environmentally sustainable organization where diverse talent thrives in an inclusive workplace.
