The International Cricket Council (ICC) has announced a series of ground-breaking digital initiatives aimed at engaging and rewarding cricket lovers around the world ahead of the 2024 Men's T20 World Cup.
To cater to its diverse fan base, the ICC will launch dedicated Hindi social media channels on Instagram and Facebook. These platforms will provide customised content, updates and exclusives, including Hindi highlights and knockout matches from India.
In addition, ICC.tv will stream direct to fans in 83 territories, providing unprecedented access to live matches, highlights and exclusive content. Fans can also listen to live radio commentary via the ICC website and app, powered by the BBC.
The new t20worldcup.com website and mobile app will prioritise video content and feature AI-produced video clips and high-quality locally produced features. Additionally, the ICC Fan Passport, developed in collaboration with the NEAR Foundation, will reward fans for their digital engagement, awarding them points and earning rewards.
Fans can take part in prediction games and earn points by making early guesses on the best players etc. Additionally, FanCraze will introduce a Web3 fantasy style game with ICC Crictos and ICC Fan Zone will be integrated into the popular game on Roblox.
