Master the skill of creating prompts to generate memorable images and improve your marketing projects.
Artificial intelligence (AI) can enhance marketing on many levels. You can make more data-driven decisions, boost the productivity of your creative team by outsourcing mundane tasks, and offer more personalized service to your customers. However, learning and understanding how exactly AI-powered tools work is essential for marketing professionals.
In this article, the Depositphotos team, which recently launched the AI Image Generator, shares top tips for creating the ideal prompt for your text-to-image generator. This will save you time working on your next sales campaign or presentation.
How does AI generate images?Legal aspects and immediate importance
Common AI-powered tools leverage “knowledge” gained from previously processed image libraries. The clearer these databases are and the more they contain additional information such as detailed descriptions of objects in images and other tags that simplify visual object recognition, the better the end result the tool will provide. It will be excellent. The origin of the processed database and the legal safety of the images produced are other important issues regarding the use of AI-powered tools.
With Depositphotos' AI Image Generator, every photo is unique and not added to any library, making it usable for commercial projects and protecting the visual authenticity of your campaigns. Other aspects that make this tool safe to use in your business include:
standard license
All generated works are available for download and use under standard licenses and are suitable for digital and print projects such as advertising, SMM, UI design, packaging, and media.
No risk of copyright infringement
Images from the Depositphotos generator do not contain copyrighted logos or other items that may pose legal risks.
high quality content
After you type the prompt, you'll see four versions of the image with a resolution of 2048×2048 pixels. If you need high-resolution files, you can use Image Upscaler, another tool in the Depositphotos creative ecosystem that increases image size without sacrificing quality.
Even with a well-trained AI-powered image generation tool that covers all legal aspects, it does not mean that the images generated will perfectly match your campaign. Another challenge facing modern creators is creating text prompts that provide AI with detailed information about their content needs. All you need to do to get a unique image is enter a text description, but we recommend approaching this carefully and learning what the right prompts are.
6 tips for creating text prompts for image generators
1. Outline the object details
An example prompt with specific details: “A 20-year-old man is playing basketball in the backyard of a five-story red brick residential building. He is wearing white sneakers, black jeans, and a green T-shirt.”
If the prompt is open to interpretation, the AI will operate at its own discretion and its vision may not match the user's expectations. Conversely, if you apply more specific and well-defined characteristics, you are more likely to get what you imagine. Need an image of a cat? Show breed and color. Do you need a portrait of a person? Mention their age, height, clothing, and mental state.
2. Add context about what's happening in the image
An example of a prompt that provides valuable context: “An elderly couple in love kisses in front of a summer sunset on their anniversary after a picnic with sparkling wine on a green, flower-filled hill.”
Visual storytelling is a powerful tool that can capture your audience's attention and build an emotional connection. AI can easily cope with the task of telling a story through a single image, but for this it needs to show that it is a complete story and show the context of the scene. You can specify colors, specific objects, image styles, and more.
3. Mention the type of work
An example of a prompt where the composition is clearly explained: “Vertical close-up of a smiling female entrepreneur. Symmetrical composition with shelves full of organic produce in the background.”
If you know where you want to use the generated image and already have a design template, you may also be able to set the placement of objects within the frame and the type of background. In the prompt, remember to mention all the requirements, including important and minor details and their position in relation to each other.
To create attractive layouts, check out another article from The Drum: 7 Graphic Design Trends: Which Will Drive Communication in 2024?
4. Specify image style or overall aesthetic
An example of a prompt with a clearly defined image style: “A brightly colored anime-style image of a cat and dog fighting for a comfortable place to rest on their owner's couch.”
The same scene can be depicted in different styles, such as impressionism or hyperrealism, 3D graphics or classic animation, bright colors or noir style, which will influence the audience's perception. Therefore, it is important to mention possible image styles. To quickly navigate styles and aesthetics, check out our guide to the most popular styles and aesthetics.
5. Avoid ambiguous features – use descriptive language
Example description in the prompt: “A narrow street in an old Italian town leading to the seaside. Buildings painted yellow and pink, lined with large earthenware pots with flowers on either side. The sheets are from the third floor. They are dried on ropes strung between balconies.
The mood of your images is important for maintaining brand consistency and building a connection with your audience. Consider that overall branding is not something the AI image generator follows by default. So when you simply write the word “mountain,” you might see scary, snow-capped mountains or serene green highland grasslands with flocks of sheep. To avoid mistakes, use adjectives to describe the mood of the image, as well as add details that might convey it.
6. Try it a few times and experiment more
Just as users gain a deeper understanding of how tools work for each request, AI learns by interacting with users. Short prompts perform worse than long, detailed prompts. Descriptive language is better than abstract concepts and relative features. However, you can actually learn your strengths and develop a system for using the tools. With more practice, you will see noticeable results.
Ready to generate images? Fill out the prompt now
Creating the perfect prompt for an AI-powered image generator can seem difficult, as it requires translating your thoughts and imagination into text with specific details and context. However, as soon as you master this skill, your tools will become reliable collaborators, ensuring you always deliver the best possible results.
At Depositphotos, we encourage you to try AI today and enjoy its positive impact on your workflow and budget.
