AI won't magically solve your business challenges.It's time to rebuild the story

Artificial intelligence has the potential to completely change the way we live and work, from generating realistic images in seconds to replacing smartphone apps.

With new developments and applications emerging every day, companies are increasingly implementing AI-based tools and platforms into their operations in hopes of reaping the benefits.

In fact, according to Gartner, AI adoption has tripled in the last year, with 37% of organizations implementing some form of AI.

But AI is not a magic quick fix.

Business leaders cannot simply deploy AI and then turn around and assume that AI will automatically add value and make meaningful changes to their operations.

The answer lies in combining humans and artificial intelligence. Only then can AI truly live up to expectations.

When AI malfunctions

Let's explore why AI will never achieve its promise without humans. According to IDC research, approximately 70% of AI projects in enterprises fail to achieve their objectives, often due to a lack of skilled labor or lack of understanding of AI technology.

Employees need to be properly educated on when and how to use AI solutions, and given time to understand them and ask questions to get the most value from new systems. This means you can use it in the right place at the right time.

For example, when it comes to AI-powered translation, many companies, especially in complex industries such as pharmaceuticals, could greatly benefit from AI to translate large volumes of content and quickly respond to patient education advisory documents. There is a gender.

However, this output also requires human review by qualified subject matter experts, as AI translation is not yet 100% accurate.

If used incorrectly, it can slow down production and lead companies to believe that AI is not providing real value. A lack of understanding of the human-AI interface leads organizations to believe that AI is the fundamental problem, not how it is used.

Organizations are seeing that, especially in specialized industries such as pharmaceuticals, financial services, and law, there is a huge difference between the output of an AI translation and a reliable, fit-for-purpose translation. This means that editing remains a significant gap.

How can businesses benefit from AI?

For AI to succeed in business, business leaders must implement solutions that combine artificial intelligence and human intelligence. The result is a business built on true intelligence.

The idea is that true intelligence is a synergistic combination of artificial intelligence and human intelligence.

This means that rather than replacing humans, AI complements their specialized skills to increase the speed and volume of output. This approach means that the AI ​​is continuously learning and adapting to the context it is exposed to, chosen by human experts.

When properly implemented and with a solution built with true intelligence at its core, language experts are only involved in what matters most to evaluate and teach AI, rather than simply reviewing the output. You will have to do so.

As a result, we are able to complete business translations with a high level of accuracy, but we do not remove the all-important human element, ensuring that the standard of the translation remains high.

AI tools and platforms that significantly reduce dependence on human interaction while maintaining high levels of accuracy and efficiency are essential in complex industries.

This is especially true for AI-powered translations. Advances such as his Evolve, which combines human intelligence and AI, have significantly reduced the time required to achieve human-quality translations.

This means that companies can use a platform that can provide human-like translations almost instantly, which can greatly benefit AI when implemented properly.

So what's the perfect fit?

The right AI solution for your business exists. The only thing that matters is identifying them and implementing them in a way that leads to a successful technology ecosystem.

Introducing new AI solutions for that purpose will not work.

Technology leaders must evaluate different solutions based on several factors. These include cost, ease of use, time to value, speed, and accuracy. Performing a thorough market assessment is key, and imagining how to incorporate this into your team is essential to successful AI management.

By combining artificial intelligence and human intelligence, we can obtain real intelligence. AI is moving closer to becoming a silver bullet to address complex business challenges.

Solutions developed using true intelligence can increase efficiency, generate accurate content, improve human productivity, and give employees more opportunity to work on the tasks that truly require their attention. , to ensure businesses gain real value from AI and see the benefits come to fruition.

Thomas Labarthe is president of language and content technology at RWS.

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