Important points
- Adobe announced Wednesday that Acrobat AI Assistant is now available. This could make it easier for the company to compete with big tech in the artificial intelligence (AI) race.
- Acrobat AI Assistant is available to individual users and business customers through a paid add-on subscription.
- Adobe is joining Microsoft, Alphabet's Google, and Amazon-backed Anthropic in offering enterprise AI tools, as some big tech companies are early to identify the opportunity to monetize AI.
Adobe (ADBE) announced Wednesday that Acrobat AI Assistant is now available to residential users and business customers. This could make it easier for the company to compete with big tech in the artificial intelligence (AI) race.
Users can access Acrobat AI Assistant functionality through add-on subscriptions starting at $4.99 per month.
Monetizing AI technology through the enterprise space
Adobe could join a growing number of major technology companies that see early opportunities to monetize AI technology through enterprise products.
“Acrobat AI Assistant enables employees to generate high-quality insights that can be verified with intelligent citations and quickly create emails, reports, presentations, and more from information in documents,” Adobe said. “A new level of document productivity is unlocked,” he added. All knowledge workers across the enterprise. ”
The AI assistant announced in April could help Adobe better compete in the AI race. Microsoft (MSFT) and Alphabet's Google (GOOGL) have reported early success in monetizing AI through enterprise services, and Amazon-backed Anthropic has followed suit.
Adobe is also introducing a GenAI editing and image generation tool to rival Microsoft-backed OpenAI's DALL-E, and plans to announce a new AI-enhanced audio tool in May.
Analyst's view
Bank of America analysts said they “see Adobe as a beneficiary of AI,” highlighting the company's efforts to “deepen corporate monetization and monetize AI (add-on subscription fees).” ing.
Adobe stock was little changed at $493.26 as of noon ET on Wednesday. The stock price has fallen about 17% since the beginning of the year.
