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In the generative AI era, organizations have commonly used prompts at each step of the content generation process. AI startup Typeface thinks there's a better way.
The San Francisco-based startup was founded in 2023 with the goal of enabling highly customized and branded generated AI content. Typeface has built integrations with multiple vendors for its technology, including Microsoft and Google, to help organizations with their marketing workflows.
Today, the company takes another step forward with the announcement of Typeface Arc technology. The vision behind Typeface Arc is to allow users to state their high-level marketing goals and let the system automatically plan and generate all their assets. These assets include emails, images, and notifications, all of which are connected to execute a true, connected story arc that engages your customers.
“It's not that much fun to sit there and type one prompt at a time and generate one image or one paragraph of text,” Abhay Parasnis, CEO of Typeface, told VentureBeat. . “The novelty wears off quickly.”
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The ultimate goal of marketing is user personalization
Parasnis argued that many of today's generation AI systems are limited to disjointed output. While generating a single piece of new content can provide some utility, you still need the ability to choreograph a personalized customer journey from start to finish.
“This has always been the holy grail of marketing,” he said.
Typeface Arc is an attempt to achieve that goal using an integrated approach that goes beyond the fundamentally piecemeal approach of prompt engineering to generate discrete content. Arc's goal is to automate the creation of personalized marketing campaigns and content on your behalf based on your business goals.
“You just tell them what your goals are and it literally creates an entire marketing effort and campaign that spans many moments,” says Parasnis. “Generate the first email you send, generate a push notification to send a few days later, and then create another reminder email. Each email is personalized to your audience and product.”
Power next-generation AI marketing with AI agents
The Typeface platform has already trained and learned what your organization's brand voice and image style is.
At the core of the company's platform is Typeface Graph, which provides a multimodal knowledge graph of an organization's content. gen AI fine-tuning and customization is what Typeface Arc helps you power your complete marketing efforts.
“We have a very powerful and well-defined proprietary system that allows marketers to easily explain at the highest level what their goals are,” Parasnis said. . “This system uses our prompt corpus and typeface graphs under the hood to essentially create a very sophisticated marketing plan.”
Parasnis explained that Typeface Arc can be considered an agent technology. With an agent, an AI system understands the choreography of prompts and builds context across multiple prompts to perform workflows on your behalf.
“We basically built a custom planner for marketing,” he explained. “He then had to train the LLM system to not only understand the individual prompts, but also understand the choreography of the prompts, such as which prompts come before and which ones come after.”
Will AI-powered customer journeys make A/B testing obsolete?
Common to many marketing campaigns is the concept of A/B testing, which involves testing different variations to see what works better.
Parasnis argued that with technology like Typeface Arc, A/B testing could become a thing of the past. He explained that the technology has an analytics component that constantly evaluates the performance of the content. The system can adapt in real time to optimize messages and content.
“I think A/B testing will become obsolete,” Parasnis said. “I think his world of marketing-driven AI agents like Typeface Arc will create more of a closed-loop system.”
