Apple was the last major tech company to join the artificial intelligence (AI) boom, with Samsung and Google already rolling out AI services across their devices. But fans of the Cupertino tech giant are waiting with bated breath to get a glimpse of Apple's own AI features set to be rolled out in iOS 18 (scheduled to be announced at next month's World Wide Developers Conference). Well, Apple dropped some hints about his AI integration across its device lineup during its recent “Let Loose” iPad launch event.
Apple kept its extensive AI announcements a secret until WWDC, showing off AI-powered features and the superior performance of its upgraded M4 chip.
Also read: iPad Pro base model costs close to Rs 100,000 in India. Check out all the announced pricing details for iPad Air, Apple Pencil, and more
Threats from Apple's AI
During the event, Apple spotlighted the latest version of the iPad Air, highlighting the AI capabilities enhanced by the new M2 chip. Some of the touted features included visual lookup, subject lift, and live text capture, showing the device as a powerful vehicle for AI-driven tasks. The company also acknowledged the contributions of third-party developers such as Pixelmator's Photomator in leveraging AI models to enhance photo editing.
The announcement of the iPad Pro's move to the M4 chip marked a huge jump in performance, with Apple boasting up to 50% faster processing than the previous generation M2. The inclusion of next-generation ML accelerators and neural engines positions iPad Pro as a frontrunner in AI-driven computing and underscores Apple's commitment to accelerating AI workloads.
While specific consumer applications for these hardware advances remain undisclosed, Apple has hinted at upcoming AI capabilities within the iPadOS ecosystem and is encouraging developers to use the CoreML framework for on-device AI capabilities. Make it available.
Notable AI-powered enhancements have been showcased in applications such as Logic Pro, allowing AI-powered session players to seamlessly complement musical performances.
Additionally, Apple demonstrated the utility of AI to address common photography challenges, with the Pro's adaptive flash technology for improved document scanning.
Although there were no breakthroughs in AI, Apple's focus on improving the user experience through AI advancements resonated throughout the event. Expectations for WWDC are high. Apple is expected to announce further AI innovations, including AI-powered Siri and potential partnerships with major AI providers.
