Adobe Premiere Pro may soon have an artificial intelligence (AI)-powered video editing tool, but there are some pitfalls. It has not been determined when these features will be integrated into the video editing software. The company shared its vision for the platform and revealed that it is actively exploring integration with third-party AI video generation models, such as OpenAI Sora, and bringing that functionality into its own software. Adobe also confirmed reports that it is working on an AI text-to-video conversion model, saying a new Firefly Video model is in development.
The announcement was made via the company's blog post, highlighting this year's strategy for Adobe's Premiere Pro platform. Ashley Still, Adobe's senior vice president and general manager of Creative Cloud, said Adobe's new AI tools “make shots a little longer, add new objects or remove unnecessary objects, and add missing B-roll. It is designed to generate.” Notably, the company has shared details about upcoming features, but has not yet announced a release date.
One of the AI-powered editing tools in development is called Generative Extend. The company says it can be used to slightly extend the duration of a shot by adding additional frames. All of these new frames are generated by AI, giving editors the space to fine-tune their edits.
Adobe also previewed another feature called Generative B-Roll. It generates video clips with simple text prompts, saving you time going through stock footage or shooting B-roll.
Adobe also highlighted that it is exploring collaboration with third-party AI video models such as OpenAI's Sora, RunwayML, and Pika to expand its plugin ecosystem and add features for creators.
It is believed that the software giant could use these models for the generative AI functions mentioned above. You can also use his proprietary AI-powered Firefly Video model, which the company has officially confirmed is in development.
Apart from these, Adobe Premiere Pro may also add an Add/Remove Object feature that allows users to replace moving objects in shots, remove unwanted items, and add items to the background. there is.
