News anchors dressed in handwoven sarees from Odisha deliver news in both Odisha and English to the OTV network’s television and digital platforms. Sounds pretty normal, right? But would it make a difference if I said it was generated by an AI?
Recently, Odisha TV, a private news channel based in Orissa, launched an AI-generated news anchor named ‘Lisa’ and the internet was split in two.
OTV presents Odia TV Journalism with its first artificial intelligence (AI) news anchor Lisa, referring to the company’s statement. Reportedly, Lisa can speak many languages, but for the time being, she plans to offer news in the Odia language and English only on the network’s digital and television platforms.
Also, if you like Lisa, you can find and follow her on major social media platforms such as Instagram, Facebook and Twitter. Work is underway to help Lisa become more proficient in Odea in the coming days. You can find and follow Lisa on all prominent social media platforms such as Instagram and Facebook,” the release reads.
The company’s head of digital business, Riteisha Mangat Panda, said in a conversation with PTI that training Lisa was a daunting task, but it has been done well. “But we’re still working on it. We hope to train her to a level where she can easily interact with others,” she said.
Separately, in April this year, Kuwait-based media Kuwait News debuted its first artificial intelligence (AI)-generated news presenter, Feda.
“Fedha” appeared on the Kuwait News website’s Twitter account as an image of a woman with bare light hair, wearing a black jacket and white T-shirt. Kuwait News is affiliated with The Kuwait Times, which was founded in 1961 as the first English-language daily newspaper in the Gulf region.
Impact of AI on the media industry
According to a new report from Grand View Research Inc., the global AI market size in media and entertainment is expected to reach US$99.48 billion by 2030. This market is expected to grow at a CAGR of 26.9% from 2022 to 2030.
The rapid global rise of AI promises benefits in the medical field and to help with mundane tasks, while at the same time AI is making human work, artistic honesty, and disinformation spreading. Some are concerned that it could pose a threat to and damage certain industries.
We’ve all heard about AI today, especially when the internet is flooded with AI content and the hype surrounding it. And I’m intrigued to see how AI is slowly taking over our lives. Well, the broadcast industry is a new ear for this technology.
It’s because of some optimistic applications, practicality or precision, AI and machine learning (ML) technologies that have come into commercial use today.
AI-powered tools are already taking over the role of traditional journalists, delivering stories and reports within minutes. But this has its limitations, according to industry experts, and the data and analysis produced by such tools can be misleading and inaccurate.
The AI is programmed to generate news stories and stories from structured data, so you can simply create a template for a report on a specific topic like sports, crime, entertainment, etc. and AI will fill in the relevant figures. . While this automation saves time, it could cost human journalists jobs in the future.
