Announcing the launch of Omni 3.0 powered by generative AI
Cannes, France, June 19, 2023 /PRNewswire/ — Omnicom (NYSE: OMC) today announced Omni Assist, the first generative AI capability enabled by a first mover partnership with Microsoft. Omnicom is the first agency holding company to give companies access to the latest Open AI GPT model.
Omni Assist is a virtual assistant that provides insights, notifications and recommendations across every step of the Omni open operating system workflow, from audience development to planning, activation, measurement and optimization. Omni Assist is expected to accelerate the timeline from insight to client outcome with features that reduce discovery efforts from days to minutes and enhance communication between agency and client teams.
In addition to accelerating campaign time-to-market, Omni Assist delivers on the key promises of generative AI outlined by the Omnicom CEO. john wren: Improve the productivity of Omnicom’s knowledge workers in the marketplace and improve workflows so agencies can add more value.
“We are deploying generative AI as quickly as possible to enhance the capabilities of our top talent and deliver better outcomes for our clients,” said Misosazai.
Announced during the Cannes Lions event celebrating Omni’s 5th anniversary, Omni Assist is part of the launch of Omni 3.0, the next generation of Omni, where every experience is powered by generative AI.
Start innovation with next-generation AI
AI technologies and techniques such as computer vision, language modeling, and facial recognition have been at the heart of Omni’s capabilities since its 2018 launch as the industry’s first human-based precision marketing and insight platform, and are the driving force behind its open architecture and It stands out in the market due to its dynamism. A coalition of data partners.
Recognized by leading research and advisory firm Forrester as the most tightly integrated holding company platform across the network, Omni launched its second generation in 2016. April 2021, with an enhanced user experience designed to expand access to more users across Omnicom agencies. Omni 2.0 also launched the areas of healthcare and PR. Data collaboration and/or integration with Affinity, Amazon, Google, Infosum, LG, Teads, Yahoo. Cleanroom partnerships with AWS, Disney, NBCU and TelevisaUnivision. Retail media partnerships with Albertson’s Media Collective, Instacart, Krogers and Walmart Connect.
With Omni 3.0, Omnicom deploys Microsoft Azure Cognitive Services to build its most powerful capabilities ever for agency teams and clients, delivering benefits like real-time conversational enablement to all Omni applications . Automated audience intelligence that reveals hard-to-identify audience behavior. Performance intelligence that summarizes key trends and identifies performance drivers with optimization recommendations.
“When we launched Omni in 2018, we described our mission as democratizing data. And Omni has been integrated into agency-level planning processes across the company network,” said Analect. Slavi Samarzija. “With Omni 3.0 powered by Omni Assist, we go beyond the democratization of data to the democratization of insights.”
“I recently had the opportunity to work with Omnicom on their transformation effort, leveraging Microsoft Azure Open AI to power Omni 3.0. You’re at the heart of Omni Assist, your assistant, from audience development to planning, activation, measurement and optimization, this platform is evolving rapidly and is better than any platform I’ve seen in this industry. It is unparalleled in the world,” he commented. simon clown showDirector of Media & Entertainment, Microsoft.
Omni 3.0 launch features include Omni Assist, as well as Omni Commerce, which launched earlier today. Cannes. Omni Commerce, the industry’s first connected commerce orchestration solution, enables Omnicom to maximize brand awareness, increase the effectiveness of clients’ retail media investments, and increase product sales and profitability.
About Omnicom Group Co., Ltd.
The Omnicom Group (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s network of brands and numerous specialty firms serve advertising, strategic media planning and purchasing, precision marketing, commerce and brand consulting, experiential, customer relationship marketing (CRM), public relations, healthcare marketing, and other specialized communications. We provide services of services to over 5,000 clients in the country. Over 70 countries.
Source Omnicom Group Co., Ltd.
