Paris, June 19, 2023 – A majority (51%) of consumers are aware of the latest trends in generative AI and are considering tools. Adoption of the first wave of generative artificial intelligence (AI) tools has been remarkably consistent across age groups and geographies, with more than half of all generations, including baby boomers, using the technology. According to the latest report from the Capgemini Institute, ‘Why Consumers Love Generative AI‘which Explore how consumers around the world are using generative AI applications and how they can be the key to accelerating society’s digital future.
Consumers who frequently use generative AI are most satisfied with chatbots, gaming, and search use cases, but generative AI platforms are also used for personal, everyday activities. More than half of respondents (53%) trust generative AI to help with financial planning. Globally, 67% of consumers said they could benefit from receiving medical diagnoses and advice from generative AI, and 63% said they would help drug discovery be more accurate and efficient. Responded to being excited about the prospects of generative AI. Additionally, two-thirds (66%) of consumers are willing to seek advice from generative AI about their personal relationships, life and career plans, and are most likely to use generative AI for this purpose. The age group (70%) is baby boomers.
Low consumer awareness of ethical concerns and abuse of generative AI
Despite the potential for cyberattacks and deepfakes, consumer awareness of risk is low. As a result, almost half (49%) of consumers remain indifferent to the possibility of generative AI being used to create fake news articles, and only 34% of respondents are concerned about phishing attacks. Consumer awareness of the ethical concerns of generative AI is also low, with only 33% concerned about copyright issues and concerned about the use of generative AI algorithms to copy competitors’ product designs and formulations because even fewer (27%) do.
“Generative AI has significant awareness and very high adoption rates among consumers around the world, but understanding of how the technology works and the risks it entails remains very low. It is.” Niraj Parihar, CEO of Insights & Data Global Business Line and member of Capgemini’s Group Executive Committee, commented: “Regulation is important, but business and technology partners also have a key role to play in providing education and implementing safeguards to address concerns about the ethics and abuse of generative AI. For example, our role at Capgemini is to help our clients break through the hype and leverage the use cases most relevant to their specific business needs within an ethical framework. Generative AI itself is not “intelligent”. Intelligence comes from the human experts these tools assist and support. So, like any AI, the key to its success is the safeguards humans build around it to ensure the quality of its output. “
70% of consumers want recommendations for new products and services
Nearly half (43%) of consumers want their organizations to implement generative AI throughout customer interactions, and half of consumers say they want the immersive and interactive experiences this technology enables. I am excited. 70% of consumers already use generative AI tools when seeking recommendations for new products and services, and the majority of consumers (64%) are willing to make a purchase based on these recommendations is a good opportunity for companies. There is no significant difference across age groups, with 67% of consumers actively looking forward to the ability of generative AI to provide specifically customized fashion and home decor recommendations.
Capgemini’s dedicated AI Futures Lab for tangible business impact
Capgemini works with clients on AI and generative AI to meet their specific business needs, especially in the areas of life sciences, consumer products and retail, and financial services. Through the AI Futures Lab, Capgemini is focused on developing customized solutions for clients, enabling them to harness the potential of generative AI in a trusted, secure and ethical framework to drive tangible business impact. to be realized.
The AI Futures Lab is a dedicated team of artificial intelligence experts from various Capgemini teams around the world who not only track the evolution of the technology, but also provide the most relevant insights for our clients in generative AI. We focus on researching and applying high-performance use cases. The AI Futures Lab will create and deliver the assets, education and awareness to further enhance Capgemini’s expanding expertise in this area and the value it provides to its customers.
methodology
For this report, the Capgemini Institute surveyed 10,000 consumers aged 18 and over in 13 countries in the US, Europe and Asia Pacific (UK, US, Australia, Canada, France, Germany, Italy, Japan and the Netherlands). A quantitative survey was conducted on humans. , Norway, Singapore, Spain, Sweden. Social and search analysis on consumer perceptions of generative AI conducted over his two periods, search analysis from April 2022 to March 2023 and social analysis from October 2022 to April 2023 it was done.
Data aggregator tools such as Google Keyword Planner data, Talkwalker, and Desk Research were utilized. Data sources such as social media platforms and forums are available in English, Italian, Japanese, French, Spanish, German, Dutch, Several languages were investigated: Portuguese, Swedish. , Netherlands, Norway, Singapore, Spain, Sweden, UK, USA.
