8 June (Reuters) – Adobe (ADBE.O) on Thursday sold its image-generating artificial intelligence tool, Firefly, with financial compensation for copyright infringement related to content created with the tool. announced that it will be offered to large enterprise customers.
The move to include compensation comes amid growing lawsuits over image data used by AI services from companies like Stability AI and Midjourney, which can generate images from just a few words of text.
Earlier this year, Adobe released a test version of its Firefly service, which it said was made using legally safe image data.
On Thursday, San Jose, Calif.-based Adobe released Firefly for corporate customers as part of Adobe Express, a tool aimed at helping non-design business users create images and documents. announced that it will start offering
In an effort to instill trust in these customers, Adobe said it would offer compensation for images created with the service, but the company declined to provide financial or legal details about how the program works. I didn’t.
“We financially back all content Firefly produces for our customers’ internal and external use,” Ashley Still, senior vice president of digital media at Adobe, told Reuters. .
Adobe also said it will allow companies to customize their services by training them to use their own logos and products, adding, “When employees create content, it literally falls within brand guidelines.” Mr Still said.
Adobe also added AI-based capabilities to its digital marketing tools on Thursday.
Suman Basseti, senior director of AI products for Adobe Experience Cloud, said any user could ask questions in natural language to generate reports from the data in the system, such as online and offline data over a period of time. It said it could be asked to compare sales. region.
“Rather than having someone look at the data for a specific period of time and take it and generate a report, they can now look at it. It basically democratizes the data across the enterprise.” said Basetty.
Reported by Stephen Nellis of San Francisco.Editing: Sonali Paul
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