Customer relationship management (CRM) software provider Salesforce has launched two new generative AI-based products called Marketing GPT and Commerce GPT to help businesses build personalized services for their customers.
Salesforce’s own Einstein GPT and Data Cloud power two new generative AI products.
“Marketing GPT enables marketers to automatically generate personalized emails, smarter audience segments and marketing journeys,” the company said in a blog post.
According to the company, the addition of Marketing GPT to Salesforce’s Marketing Data Cloud will enable the use of segment building capabilities that allow you to create audience segments and use natural language prompts to improve targeting.
The company says Segment Creation, which will begin piloting this summer and will be available to the public in October, will also provide AI-powered targeting recommendations based on data from the data cloud.
Marketing GPT can also generate personalized emails with email content creation features designed to help improve testing and engagement.
Other features of Marketing GPT include segment intelligence for the data cloud, rapid identity resolution, segmentation, and engagement.
By using Segment Intelligence for Data Cloud, businesses can automatically connect their own data, revenue data, and third-party paid media data for a more comprehensive view of audience engagement, according to Salesforce. It is said that the return on investment can be improved.
According to the company, its rapid identity resolution, segmentation and engagement capabilities will automatically resolve customer identities and update segments in the Data Cloud for greater accuracy.
Salesforce has also partnered with Typeface to enable customers to leverage its generative AI content platform to create contextual visual assets for multi-channel campaigns within the Marketing GPT based on specific brand voices, style guides and messaging. We help you create
Email Content Creation will begin a pilot in October 2023 and is expected to be generally available in February next year, while Segment Intelligence for Data Cloud is expected to be generally available in October 2023.
The company said its Rapid Identity Resolution feature is expected to be generally available in October 2023, adding that Rapid Segmentation is expected to be generally available in the coming months.
Another generative AI-based service, Commerce GPT, will use Commerce Data Cloud to enable businesses to deliver personalized shopping experiences and tailored offers tailored to customer needs, according to the company. .
Commerce GPT comes with a tool called Goals-based Commerce. With this tool, businesses can set goals and targets and provide actionable insights along with proactive recommendations on how to reach them.
“Goals-Based Commerce, powered by Data Cloud, Einstein AI and Flow, provides recommendations to achieve desired outcomes, from improving margins to increasing average order value (AOV),” the company said. He added that the tool helps with growth and automation. Execute conversion strategies while aiming to maximize merchant productivity.
This feature will be available in pilot in October and then generally available in February next year.
Salesforce says the new generative AI-based product also comes with another tool called Dynamic Product descriptions that automatically fills in missing catalog data for sellers. It can automatically generate product descriptions that are tailored to every buyer, he added. The Dynamic Product description he will be available in July.
Other features of Commerce GPT include the Commerce Concierge feature that can be used to enhance personalized conversations with buyers. “Commerce Concierge allows brands to initiate AI-generated conversations with their customers to communicate across any channel, from digital storefronts to messaging apps, to find the right products and services.” The company said it plans to test the feature around October, adding that it will be available to the public next February.
Salesforce also partners with NeuraFlash, Slalom, Media.Monks and others to build a generative AI ecosystem consisting of new accelerators, large language models, data models and integrations to help enterprises reduce cost and complexity to help implement the Marketing GPT and Commerce GPT. .
In May, the company announced Tableau GPT, adding generative AI capabilities to its data analytics suite. Prior to that, the company previewed new generative AI capabilities in his Field Service application suite.
