17:18 26/05/23
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Marketing automation technology company dot digital announced Thursday a range of upgrades to its Customer Experience and Data Platform (CXDP), including the integration of advanced artificial intelligence (AI) and machine learning capabilities.
The AIM trading firm said the update includes the introduction of AI-powered campaign creation capabilities powered by GPT-3.5 technology.
He said generative AI systems provide marketers with recommendations and creative inspiration, helping them enhance their campaign content while saving time.
DotDigital’s upgraded platform will also incorporate a suite of predictive analytics powered by machine learning algorithms.
The company explained that the analysis delves into a customer’s past buying behavior and extracts actionable insights for marketers.
Dot Digital said the new feature will give customers a better understanding of the right actions to take and the ideal times to take them.
Insights provided by the platform include predicting when customers are likely to complete their next purchase, identifying customers at risk of churn, and identifying high-value customers who are likely to spend more in the long term. etc.
“Today’s announcement represents a major breakthrough as it puts cutting-edge AI at our fingertips for marketers and seamlessly integrates it into their daily campaign processes,” said Steve Shaw, Chief Product and Technology Officer. I’m here.
“This makes it much easier to use than AI implementations found elsewhere and ultimately improves the effectiveness of our customers’ digital marketing efforts.
“Our model leverages Microsoft Azure’s OpenAI GPT-3.5 service, which provides the security and enterprise promise of Azure so customers can be confident that they are adopting AI responsibly.”
As of BST 1502, Dot Digital Group’s share price was down 1.22% to 88.9 pence.
Reported by Josh White of Sharecast.com.
