Conferencing technology company Cvent announced in late May the launch of what it calls an AI Writing Assistant. It’s a tool that uses generative artificial intelligence to help event professionals and marketers quickly create compelling, on-brand event-related content.
AI Writing Assistant uses natural language processing technology to respond to user questions and prompts on event websites, marketing messages, session descriptions, video synopses, responses to requests for proposals for venue procurement, and more. Create content for your event needs. The tool’s algorithm adapts to user guidelines such as formal, enthusiastic, playful, concise, and verbose to create content that matches the organization’s brand tone and brand claims.
The new capabilities will be available across the company’s event marketing and management platforms in areas such as attendee hubs, registration and the Cvent supplier network.
“We believe this will be a game changer for planners and marketers looking to maximize results with minimum effort,” said McNeill Keenan, vice president of product management at Cvent. ‘ said. “This is just the tip of the iceberg as we continue to embrace the AI and machine learning revolution to power our platform.”
Another AI development in the conferencing business comes from Gevme. Asia Pacific Event Technology Provider and Professional Convention Management Association. The two organizations announced their joint efforts at the IMEX Frankfurt show held in Germany from May 23 to 26. It’s called Project Spark, a research and education initiative to discover the impact of generative AI on the business events industry.Under this initiative, AI and machine learning A range of practical applications across a range of business events are tested to understand their impact on employee productivity.
In Phase 1 of Project Spark, Business Events Strategists will provide access to the production tools. AI. A platform designed to increase the efficiency of meeting your event goals. This is supported by educational content and engagement sessions. loveA learning process planner, including an online community to facilitate the evolution of collaborative research.
If you would like to participate in this initiative, please take a look. Project Spark and join the community waitlist. Research-stage participants experience an early version of an AI platform that is still in development. The platform aims to help event professionals expedite recurring event planning tasks, leaving more time for strategic work.
“AI in the business events industry is in its infancy, but without the global community, the future of AI cannot be defined,” said Sheriff Karamat, PCMA President and CEO of IMEX Frankfurt. “We believe business events create social and economic transformation. With the right use of AI, each of us can accelerate innovation and advance our audiences, businesses and careers. We may be able to promote it.”
“Project Spark is a starting point to jointly explore the challenges of adopting new AI technologies and to better understand how disruptive technologies enhance the power of human connection our industry creates. .” added. Gevme CEO Vimal Gungadin. “AI isn’t coming to take jobs from event professionals, it’s to improve their skills. It’s simplifying difficult tasks and turning ordinary jobs into something extraordinary.”
Progress on Project Spark will be shared at PCMA’s Educon 2023 conference in Montreal, Canada on June 26th.
