This month, premium skincare brand Dermalogica launched the ChatGPT version of Dermalogica: The Book, a skincare treatment manual used to train professional skincare therapists. The company’s extensive approach to technology integration is focused on enabling employees to take advantage of AI, rather than being replaced by it.
With ChatGPT and AI becoming hot topics across the beauty industry, Dermalogica is looking to get in early. The new version of “Dermalogica: The Book” integrates a chatbot-like AI feature that allows therapists to ask questions on designated websites. Chatbots offer skin care therapists a faster, more personalized way to set up their brand’s products, applications, and salons. Your therapist will type your question into a box and receive customized answers about your product or application.
Aurélien Lys, CEO of Global Dermalogica, said that touch-centric skin care services aren’t going to be replaced by AI, but that when new tools hit the market, the brand’s He said he would definitely improve his skills as a therapist. “It’s not like IBM. announced It has stopped hiring all positions that could be eliminated by AI. I want my employees to have the skills to be leaders, not followers of the AI revolution,” he said.
Search is a growing area of generative AI applications. “handHere are 10 billion search queries [on Microsoft] Sara Modi, Director of Global Search and AI Product Marketing at Microsoft, said: Earlier this year, Microsoft announced a generative AI search chatbot tool called Microsoft Edge. “People are using search to do things it wasn’t originally intended for. It’s great for finding websites, but for more complex questions and tasks, it’s often not enough.” That’s where generational AI comes in.”
To ensure transparency, Dermalogica discloses to employees that the chatbot works with ChatGPT. This is because ethical concerns remain an issue for brands integrating chatbots. Also, Dermalogica books will continue to be available in traditional web formats. “We’re not going to force people into something they probably aren’t ready to use,” Rhys said.
“Generative AI has real-time applications, unlike other technology tools that haven’t,” says Liss. “It’s a versatile helper.” Dharmalogica also uses his AI to create job descriptions, code content, and translate content for global businesses. And Ris believes that generative AI could help him optimize conversions and navigation on his website. “An alternative word can be suggested in the following cases” [a shopper] Search results are clearer, leading to faster results and better conversions. ”
For advanced technology and other uses of AI, Demalogica launched In 2019, we developed an AI face mapping tool. In March 2022, we considered blockchain verification for certification of therapists. And in late March, we launched non-NFT digital collectibles as part of our medispa certification program. This badge uses blockchain technology to provide immutable proof of a therapist’s certification through the program. This allows the therapist to perform more advanced treatments such as LED light therapy on her. Until now, no standardized qualification existed, and requirements for estheticians varied from state to state. In a Dermalogica survey, 92% of women said they would feel more comfortable going to an esthetician for an advanced medispa treatment if they could verify professional training.
Qualified individuals are awarded a silver digital badge that can be displayed on the website or on their LinkedIn profile. “Unlike anything you buy from Elon Musk for $15, this is real, real-world quality and value,” said Rhys.
