Eyewear retailer Zenni Optical is enhancing its e-commerce search capabilities by introducing a new image search tool and offering a new prescription reader tool. prescription scan.
With the newly upgraded Image Search, Zenni consumers can upload photos of their favorite frames online, in print, or in the real world and instantly identify similar versions on Zenni’s website.
“The retail industry is in the midst of an AI revolution, with new innovations and applications emerging daily, and Zenni is at the forefront of investing in new tools to ensure an optimal shopping experience for our customers. said David Ting, Chief Technology Officer at Zenni. A police officer said in a statement:
Usage
Shoppers can upload inspirational photos via the new feature to Try it on Please check similar frames before purchasing. The “Image Search” icon in the website’s navigation bar loads the new service. Zenni also offers several stock photos that shoppers can choose from to find their desired aesthetic.
Zenni’s second new tool allows consumers to take a picture of their prescription and upload it to the site, removing the need for manual entry. The prescription is then stored in your account for up to two years.
These two features leverage artificial intelligence and machine learning to improve customer discovery and enhance the overall experience.
“Discover and shop to make it easier than ever for customers to find and buy stylish, affordable Zenni frames that are perfect for any occasion,” Zenni CEO Julia Jenn said in a statement. We are continuing to streamline our processes,” it said in a statement. “Our new image search and prescription scanning tools help customers have a faster and smoother shopping experience, improving the overall customer experience,” she said.
“Image search helps us address a real need as we recognize the increasing importance of visual search to today’s customers, especially Generation Z. helps smooth the purchasing process even faster,” added Ting.
Several retailers are significantly updating their virtual try-on functionality.
Walmart, for example, focused on personalization last year. be your own modelallows consumers to choose from 50 models ranging in height from 5’2″ to 6’0″ and sizes XS to XXXL that best describe their height, body type and skin tone, and show them what an item looks like. increase.and Levi Strauss & Company now leverages artificial intelligence to create avatars containing virtual bodies that complement its human models for greater diversity and a better consumer experience.
