Applications accepted until July 30th
The grand prize winner will receive a prize of 10 million won.
Coway announced on July 6th that it will hold an “AI Video Advertisement & Short Story Contest” for its sleep and healing care brand “BEREX.”
Coway “Virex AI Video Advertising and Short-form Content Contest”. coway
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This contest aims to utilize the creative ideas of various creators and express BEREX’s unique brand value from a new perspective. Coway will co-host the event with AI media technology company Studio Freewillusion and AI content platform AI-Kive. Anyone over the age of 14 can participate by creating a video using generative AI.
The theme of the contest is BEREX’s two signature products: the “R7 Stretching Motion Bed” and the massage chair “Pebble Chair 2.”
In the “R7 Stretching Motion Bed” category, participants must intuitively communicate BEREX’s sleep technology, which combines motion functionality with personalized lower back stretching functionality. In the “Pebblechair 2” category, we focus on creatively expressing the visuals of products that naturally blend into any space, with a stylish silhouette and six color lineups.
There are two application categories: horizontal AI video ads and vertical AI short videos. Video ads must be 30 seconds long, and short videos must be 10 seconds to 1 minute long. All entries must be created using generative AI and include notice of AI production within the video.
The application period is until July 30th. Participants must submit their entries according to the format and criteria specified through the AI-Kive official website. Each participant may submit up to four entries, one for each product theme and format.
The total prize money is 20 million won. The grand prize winner will receive 10 million won, the top four in each category will receive 2 million won each, and the four excellence award winners will each receive 500,000 won.
Winning works will be used as brand campaign content on Coway’s official Instagram and YouTube channels, and outstanding participants will also be given an internship opportunity at Studio Freewillusion.
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The final winner will be chosen based on a combined score of 80% of the judges and 20% of the audience. For more information about the contest, please visit the AI-Kive official website.
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