Music streaming platform Tidal has announced new AI policies to crack down on music generated by artificial intelligence (AI).
The policy says that as of Monday (June 29), Tidal will not intentionally attribute royalties to music it identifies as being generated entirely by AI.
Additionally, starting in mid-July, Tidal will identify and tag music that is identified as being generated by 100% AI. We will also block or remove AI-generated music that we determine is being used for fraudulent purposes, such as deceiving listeners or misusing a musician’s music, name, or likeness.
According to the policy, if AI detection methods become more reliable, Tidal will also effectively identify and tag music identified as being generated by AI.
Tidal’s AI policy was prompted by comments from listeners who did not want to be exposed to music that was generated entirely by AI, and by a flood of music that was generated entirely by AI, often impersonating existing artists for financial gain, Tony Giarvino, Tidal’s executive vice president and editor-in-chief, said in an article published Monday.
“We are committed to protecting and rewarding organic creativity to avoid undermining artists’ ability to connect with Tidal subscribers and build fandom,” Gervino said.
Gervino said Tidal’s AI policy is not aimed at “defeating technological advances,” adding that the company understands that technology can help artists better understand their fans, build new tools to record and engineer music, automate workflows, and build their own musical instruments.
“As technology evolves, we will continue to update Tidal’s AI policy,” Gervino said.
PYMNTS reported in March that some platforms have started labeling AI music.
Deezer has invested in its own AI detection infrastructure and has seen the number of fully AI-generated tracks it receives each day increase from 10,000 in early 2025 to more than 60,000 in March. In 2025, 85% of trucks were fraudulent trucks used to pay game royalties.
Apple Music has begun offering labels and distributors AI-powered tags to apply to tracks, songs, artwork, and music videos. The company said these requirements will eventually become mandatory for new content.
Meta has launched a dedicated feed within the Meta AI app that allows users to create, remix, and share AI-generated content.
