albertsons has launched a new integration with commerce intelligence platform Criteo.
The partnership is announced Thursday (June 25) by the grocery giant’s retail media division, Albertsons Media Collective, aims to bring product discovery to Albertsons’ artificial intelligence-powered conversational search.
“As customers increasingly turn to AI-driven tools for inspiration and guidance, Albertsons Media Collective is helping brands participate in key planning and shopping moments closer to purchase,” the company said in a news release. “This integration modernizes the app’s search experience by allowing ads to appear naturally within conversational discovery.”
Criteo lets you display eligible sponsored products in your AI-powered app conversational search Product carousels provide advertisers with a natural way to appear within the shopping journey while directing customers to related products, the release added.
“As shoppers explore their options using AI and conversational experiences, brands have the opportunity to put the customer first by connecting them with the right product at key moments, making retail media feel easy and natural while meeting their needs with relevance.” Jill PavlovichSenior Vice President of Digital Customer Experience at Albertsons.
“This integration is designed to create retail media that supports the customer’s shopping journey, presenting it in a way that is informative and additive to the customer’s experience, while giving advertisers a new way to get closer to the moment of purchase.”
This new partnership is the latest example of Albertsons’ adoption of AI. The company was launched last month intelligent quality controlIt’s a tool for chain distribution centers designed to visually inspect grapes and berries to determine if they’re fresh.
“Agricultural product quality inspection has always been a human problem, with human-shaped flaws,” PYMNTS writes. “Even the same product can be graded differently by inspector, shift, warehouse, or time of day. Across a network like Albertsons’ 22 distribution centers and 2,244 stores, small discrepancies can be compounded.”
Then, during the year’s financial results conference, Albertsons announced that its Ask AI search function Basket size increased by 10% To customers currently using the service.
Meanwhile, PYMNTS wrote earlier this year about one of the challenges companies face when it comes to retail media: almost half Few of all retail shoppers were unaware of an offer made through these channels during a recent purchase.
“Among those who actually find the offer, most require multiple steps to redeem, and only a minority are automatically applied at checkout,” PYMNTS wrote in April. “That gap directly impacts whether retail media can do what it is intended to do, which boils down to: change consumer behavior”
