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FSN has completed its transformation from a business structure centered on an advertising agency to a company centered on brands, platforms, and AI content, and is building a foundation for full-scale growth.
FSN, which is listed on KOSDAQ, announced on June 22, 2026 that it plans to build a portfolio centered on high-value-added businesses by rebuilding and strengthening its financial soundness, and accelerate business growth based on this.
FSN has continuously implemented business restructuring with an emphasis on profitability. FSN has established a stable growth model by reducing the proportion of advertising and marketing, which had previously accounted for a high proportion of total revenue, and increasing the proportion of brand and platform business to 74%.
In fact, last year, FSN achieved consolidated sales of 272.3 billion won and operating profit of 30.5 billion won, demonstrating the competitiveness of its business model of directly developing its own brand and platform.
The growth of Boosters, a subsidiary in charge of brand and platform business, played an important role in the business transition. Last year, Boosters recorded sales of about 200 billion won and operating profit of more than 30 billion won, and is growing together with partner brands in various fields such as shoes, food and beverages, and athleisure.
FSN has leveraged the competitiveness it has cultivated in the domestic market to successfully expand into overseas markets such as Japan, and continues to grow its global sales.
Boosters has recently been expanding its business scope with a focus on the high-growth K-industry, and starting this year, it is focusing on conquering the K-beauty market.
According to data from the Ministry of Small and Medium Enterprises and Business Startups, South Korea’s cosmetics export value from January to May of this year was $4.089 billion (approximately 6 trillion won), an increase of 29% from the same period last year. The K-beauty industry continues to grow not only in North America and Asia, but also in Europe and Latin America, and has the potential for global expansion.
In line with this, Boosters is preparing to develop a new K brand and plans to launch the next generation skin longevity brand “Gipun”, which features low irritation and high delivery spicul technology, in July.
Gipun is expected to secure a competitive edge in the K-beauty market by reducing the size of the spicules to less than one-third of the original, minimizing skin irritation and increasing the loading rate of active ingredients by up to 23 times.
Furthermore, by starting a partnership with undercare brand Lulupitch, FSN has built a high-value-added business value chain encompassing K-fashion, healthcare, platform, and beauty.
FSN is also actively pursuing an “AI-driven” strategy that integrates artificial intelligence (AI) into its existing creative, video production and data capabilities.
Its subsidiary Adqua Interactive operates the AI specialized organization “Aidea Lab.” This is a team that applies AI technology to TV commercials and social/digital content production. As a result, FSN has won awards at major advertising festivals and recently introduced the globally recognized AI-based video production platform “Hixfield AI”, further strengthening its AI competitiveness.
FSN aims to achieve its highest performance ever again this year by transforming its business structure, increasing operational efficiency using AI, and improving its financial position.
The company has significantly reduced its convertible bond (CB) outstanding compared to the past, reducing potential financial and interest burdens. With one-time charges reflected in the first quarter, FSN expects net income to recover from the second quarter onwards.
In particular, Boosters set new monthly records in April with sales of 22.7 billion won and operating profit of 6.1 billion won, raising expectations for FSN’s improved performance.
Currently, the value of FSN’s subsidiary holdings is estimated to be approximately 168.8 billion won. The valuation of the main subsidiary Boosters is approximately 92.9 billion won, and the valuation of other subsidiaries is approximately 75.9 billion won.
FSN explained that despite strengthening its foundation through business restructuring, improving management efficiency, and excluding non-core subsidiaries from consolidation, its current market capitalization remains at around 60 billion won, which is low compared to its stock value.
With the completion of the transition to a brand, platform, and AI content company, FSN expects that its high profitability and growth potential will be recognized by the market, leading to a reassessment of its corporate value.
An FSN official said, “FSN has successfully completed its transformation from a mere advertising agency to a brand, platform, and AI content company that generates sustainable growth.This year, we can expect tangible results from expanding our business globally, including K-beauty, and improving operational efficiency through AI-driven technology.”
The person in charge stated, “We will further strengthen our financial soundness through aggressive business restructuring and reducing the balance of CBs, and aim for record-high performance and an improvement in net income this fiscal year as well.”
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Based on a business structure centered on brands, platforms, and AI content, FSN simultaneously pursues the two goals of expanding the global K-industry value chain and growing business performance.
This content was created with the help of: AI translation service.
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