The new Agent Campaigns feature brings a digital marketing framework to your AEO workflow.
new york, June 18, 2026 /PRNewswire/ — Bluefish, the Agentic marketing platform for enterprise brands, today announced Agentic Campaigns, an automated workflow tool that enables marketing teams to organically optimize AI visibility and performance for brands.
As consumers increasingly discover and engage with brands online using AI, Bluefish Agentic Campaigns provides Fortune 500 marketers with a structured way to influence that representation at scale. This new feature allows Bluefish customers to manage their Answer Engine Optimization (AEO) strategies with the same rigor and structure they rely on other marketing channels.
In traditional digital marketing, brand teams typically develop and execute media strategies across multiple channels and functions to achieve marketing goals. With Bluefish Agentic Campaigns, much of that work is intelligently automated and optimized by AI agents to maximize performance against specific brand objectives on AI channels. Built-in collaboration tools make it easy for cross-functional AI marketing teams to work together to scale AEO initiatives across large organizations.
Getting started with Bluefish Agentic Campaigns is easy. Users set their AI performance goals and desired campaign parameters, select which AI channels to optimize, and Bluefish handles the rest automatically. This means analyzing past AI performance, diagnosing key AI performance drivers, and generating targeted AI content and data tactics to achieve your campaign goals.
The included optimization system automatically manages everything your brand needs to take action, including identifying critical gaps in your brand’s AI model understanding, what content sources and topics need updating, and detailed rationale behind agent recommendations. Once an Agentic campaign is launched, the Bluefish system automatically tracks the impact of each change on KPIs, allowing marketers to measure the effectiveness of their work.
“Marketers have a playbook for every campaign type except AI. Bluefish Agentic Campaigns is the first solution to create automated, repeatable processes across the entire marketing organization,” said Jing Feng, co-founder and COO of Bluefish. “This works on two levels. Executives can see a direct relationship between their AI optimization investments and KPI movement. Practitioners can see concrete directions they can take right away.”
Bluefish is one of the largest AEO players in the space, already working with over 10% of Fortune 500 companies, helping marketing teams track and improve how they represent their brand with AI. Agentic Campaigns allows Bluefish customers to take their AEO initiatives to the next level.
For more information, please visit bluefishai.com.
About bluefish
Bluefish is a Fortune 500 Agentic Marketing Platform (AMP). The platform helps the world’s biggest brands track, optimize, and measure performance across major AI platforms such as ChatGPT and Google Gemini. Brands like Adidas, Hearst, Ulta Beauty, and Tishman Speyer use Bluefish to ensure their products and services are accurately represented in the AI-generated responses that consumers see every day. Since its founding in 2024, Bluefish has scaled to more than 10% of the Fortune 500 with hundreds of enterprise accounts across 15 verticals, including travel, financial services, CPG, luxury goods, and beauty. Click here for more information. www.bluefishai.com
SOURCE Bluefish AI
