Mumbai, June 12, 2026. Mobavenue AI Tech Limited (“MATL”) (BSE: INE622Q01019), a digital-first, AI-native technology company with operations across advertising, marketing and consumer growth, today announced the launch of PiiX, an AI-powered growth intelligence platform purpose-built for Apple Search Ads and its first dedicated solution for the iOS ecosystem. PiiX enables app marketers to transform high-intent App Store searches into measurable installs by combining deep audience insights, machine learning optimization, and intelligent automation.
chance
The App Store has emerged as one of the most important channels for connecting with users who are actively searching for new apps. According to Omdia, Apple’s advertising business grew 15% last year to nearly $7 billion, with about 95% of its revenue related to app install ads in the App Store. When they open the App Store and type in a search, they’re not passively browsing. they are ready for action. The scale of the opportunity reflects this.
| Over 850 million
Weekly App Store visitors from around the world |
65%
iOS downloads start with search |
>60%
Conversion rate for top search results |
Despite this quality intent and momentum, scaling Apple Search Ads remains operationally difficult. Managing thousands of keywords, tailoring custom product pages to user intent, optimizing bids in real-time, and extracting meaningful insights from large amounts of campaign data are constant bottlenecks for growth teams. Most teams end up making slow, manual decisions in channels where speed and accuracy are key.
What PiiX does
PiiX sits throughout your Apple Search Ads acquisition funnel as a growth intelligence layer, learning from every search, click, and install to improve campaign performance over time. Automate your most important decisions across three interconnected layers.
| ASA: Traffic
Capture intentional searches without manual intervention with intelligent keyword expansion and automated bidding. The machine learning engine continually improves based on performance, competition, and conversion signals. |
CPP: Intent matching
Contextual mapping of search terms to custom product pages is the App Store’s most underutilized conversion lever. Matched pages consistently have significantly higher conversion rates than typical product pages. |
ASO: Conversion
Creative and metadata optimization to maximize install rates when users visit product pages. Continuously analyze performance signals rather than one-time audits. |
Platform features
PiiX is built around six core features that work together across all layers of your campaign.
| automatic bidding
Machine learning adjusts bids in real-time based on performance, competition, and conversion probability. The platform runs continuously, so your campaigns aren’t relegated to yesterday’s decisions. |
Intelligent keyword expansion
AI uncovers high-value keyword opportunities that standard reporting often misses, expanding your reach without sacrificing relevancy or inflating your spend. |
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| audience intelligence
Deep segmentation and consumer intent analysis takes campaign strategy beyond just keyword targeting, allowing our clients to identify and reach the users most likely to convert. |
Smart CPP mapping
Custom product pages are automatically matched to the most relevant search terms and deliver up to 35-50% higher conversion rates than typical product pages. |
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| 24/7 real-time optimization
Continuous monitoring and automatic adjustments allow campaigns to run at peak efficiency 24 hours a day, without the need for human intervention for day-to-day decisions. |
Collaboration between humans and AI
AI handles execution and optimization, and Mobvenue’s campaign experts focus on strategy, creative direction, and client outcomes, combining the speed of automation and the judgment of experience. |
| “The App Store has evolved into one of the most important growth channels for mobile brands, and the numbers are hard to ignore. More than 850 million people use App Store every week. 65% of iOS app installs start with a search, and over 60% of ads at the top of search results convert. What most marketers lack is the intelligence layer to do it at scale. We built PiiX to change that, with optimization, audience intelligence, and AI-driven automation. takes marketers beyond campaign management to true growth intelligence, allowing them to understand consumer intent, act on it quickly, and drive sustainable growth across the App Store ecosystem.”
Tejas Rathod, Founder and CTO, Mobavenue AI Tech Limited |
why is it important now
While the Apple Search Ads market has sophisticated global players on the analytics side and an agency model on the execution side, the availability of integrated platforms that combine both capabilities with AI-driven intelligence remains limited in India. PiiX was built to fill that gap. It combines the intelligence of an analytics platform with the execution capabilities of a managed service, and the underlying AI gets smarter with every campaign you run.
- Full-stack ASA, CPP, and ASO in a single unified platform instead of three separate tools
- An audience intelligence layer that goes beyond keywords to understand who is searching and why.
- Built on Mobavenue’s 10 years of performance marketing expertise in India and global markets
Looking to the future, MATL plans to extend the platform’s capabilities across the broader iOS ecosystem, including SKAN ads, iOS ads, and iOS retargeting capabilities.
Part of a larger consumer growth stack
PiiX further powers the growing ecosystem of AI-powered consumer growth platform Mobavenue AI. Designed to support the entire consumer journey, the platform is primarily focused on user acquisition, helping brands convert high-intent searches into installs through audience intelligence, automation, and continuous learning. PiiX enables marketers to transform the App Store from a discovery channel to a scalable growth engine that delivers tangible business results.
About Mobavenue AI Tech Limited:
Mobavenue AI Tech Limited (BSE: INE622Q01019) is a global AI-powered AdTech and consumer growth company. It empowers enterprises, enterprises, publishers, and large global agencies to connect with highly intentional consumers and drive measurable outcomes across the customer journey.
Our unique A3 framework spanning awareness, acquisition, and activation ensures a full-funnel, results-driven approach to digital growth. Headquartered in Mumbai and with a growing global presence across South East Asia, MENA, Latin America, UK and US, Mobavenue works with over 150 brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail, ranging from listed companies to the fastest growing digital businesses in the market.
At the core is the GMP 360 stack, an integrated platform that unifies data, AI-driven decision-making, and programmatic execution across mobile, video, connected TV, web, OEM, and DOOH, enabling real-time intelligence and consistent results at scale.
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