Samsung Electronics today announced a new global video campaign themed “Your Companion to AI Living.”
Introduced in The First Look at CES 2026, “Your Companion to AI Living” reflects Samsung’s vision of AI innovation. The campaign highlights how Samsung’s AI technology, connected products and services are seamlessly integrated into daily life, providing a new way of life that helps care for users and their loved ones. Samsung is also focused on pursuing AI innovations that anticipate users’ needs and provide personalized solutions across its ecosystem of devices, platforms, and services.
“Through this campaign, we aim to show how Samsung products and services integrated with AI can become a partner in your life by proactively understanding your needs and providing personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center, Samsung Electronics. “We will continue to create more meaningful ways for our customers to experience the value of Samsung innovation in their daily lives.”
The campaign includes three humorous video series focusing on health, family and pet care. These videos connect with customers by explaining how Samsung’s AI features built into its products can help improve their daily lives.
For health-conscious users, antioxidant index,1 The feature, available on the Galaxy Watch8 and through the Samsung Health app, has been shown to help people check their health and receive personalized meal suggestions to maintain healthy eating habits. Additionally, AI Food Manager2 Bespoke AI Refrigerator Family Hub simplifies ingredient management and provides customized recipe recommendations.
Now Brief for pet owners3 Integration with PetCare reminds users to walk their dog and records the walk route and time in detail.4 With the SmartThings app.
For families, the call screening feature on Galaxy smartphones has been shown to help elderly family members avoid unwanted calls, including potential voice phishing calls.5 These videos are being shown on screens at major world landmarks such as New York’s Times Square and London’s Piccadilly Circus, as well as on Samsung’s official social media channels such as YouTube and Instagram.
