Amazon Web Services is in talks to soon add SpaceX’s latest Grok model to its flagship AI platform, Bedrock, according to people familiar with the matter.
This move further deepens AWS’ efforts to make Bedrock a central hub for top AI models. Elon Musk’s SpaceX will gain access to a large base of enterprise cloud customers as it prepares to go public in a major IPO.
Launched in 2023, Bedrock allows customers to build AI applications using models from multiple providers while AWS handles the underlying infrastructure. The platform already offers Anthropic, Meta, and Cohere models. This year, AWS further expanded its lineup with the addition of OpenAI models.
For SpaceX, the partnership with Bedrock could significantly increase user adoption. AWS serves millions of customers around the world, and Bedrock has emerged as one of the company’s most promising AI businesses.
“Customers are rapidly turning to Amazon Bedrock to build and scale generative AI applications, making it one of AWS’s fastest-growing services over the past decade,” an AWS spokesperson told Business Insider. “We’re always listening to our customers about what models they want access to, and we continue to expand our offering with the model selection, performance and enterprise-grade features they need.”
SpaceX did not respond to a request for comment.
“The largest inference engine”
The move highlights increased competition among cloud providers to offer a broad lineup of frontier AI models. Microsoft and Oracle last year both made Grok available through their cloud services, giving SpaceX access to more enterprise customers outside of X, where Grok is primarily used.
It’s unclear exactly when Grok will be released on Bedrock. But SpaceX has already shipped that model to AWS, suggesting a deployment could happen soon, people told Business Insider. These people asked not to be identified discussing private matters.
For AWS, the addition of Grok strengthens Bedrock at a time when management positions the service as one of the company’s most important AI products.
During last year’s third-quarter earnings call, Amazon CEO Andy Jassy said that AWS was “building Bedrock to be the world’s largest inference engine,” predicting that it could eventually rival EC2, AWS’s core cloud computing business and biggest revenue driver.
This rapid growth is also putting pressure on Bedrock. Business Insider previously reported that AWS has been facing AI capacity constraints over the past year, which has pushed some customer workloads to rivals like Google Cloud and services hosted by Anthropic.
Grok first emerged in 2023 as a “truth-seeking” model for xAI, a former modeling lab founded by Musk to compete with OpenAI and Anthropic. SpaceX recently acquired xAI and transformed it into its AI computing division under the new name SpaceXAI.
Musk is actively pushing to expand Grok’s reach. Last year, the company signed a $300 million deal to bring Grok to Telegram and partnered with Palantir and TWG Global to sell the AI tool to enterprise customers.
However, Grok’s deployment was not without its challenges. Business Insider previously reported that within the company, Musk has expressed dissatisfaction with Grok’s development pace, and Grok’s behavior on social media has also caused tension within the company.
SpaceX described Grok as a key pillar of its AI strategy in its investment prospectus last week. According to the filing, Grok is helping the company expand its reach by allowing developers to integrate models directly into their apps and workflows. SpaceX also said it plans to grow SpaceXAI’s enterprise business with a dedicated sales team and “frontline deployment engineers” who will work directly with customers to implement Grok-based products.
“Building on this trajectory, we expect to continue expanding Grok over subsequent generations,” the filing states.
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