dig launches ask-dig, the first video-centric AI social search platform

The new platform allows users to ask any question, see what people are actually thinking and saying on social, and get answers based on real video and audience signals.

Wilmington, Delaware – April 16, 2026 – PRNewswire/ — dig, a video-first social intelligence platform that helps businesses track rapidly changing narratives across social media, today announced the launch of ask-dig, a video-first AI search platform that provides answers backed by evidence from social media. ask-dig is designed to answer questions about what’s happening on social media, analyzing social posts and combing through sponsored posts and synthetic content to uncover real, unfiltered audience reactions and new stories on any topic.

Short-form social video is the fastest growing format in recent years. Despite this prevalence of video across social, traditional LLMs still rely on text-based and non-social media sources to convey their answers. While these answers sound confident, they are often outdated, inauthentic, lack the emotional response of the public, and miss the conversations taking place within the video that truly define brand perception.

ask-dig was built to fill that gap. ask-dig is positioned as an alternative to general-purpose AI search tools, turning the social web into a real-time answer engine. Users simply enter a question in plain language, and within two minutes, ask-dig finds and analyzes thousands of relevant social posts, examining narratives, audience reactions, comment sentiment, and signals emerging across the feed. Rather than generating probabilistic responses from indexed web content like a standard LLM, ask-dig sources only from collected and filtered posts, ensuring that all insights are fully traceable to actual social content. Additionally, all answers are linked to the source, so users can go directly from the answer to the original post that led to that answer.

The result is a self-service intelligence chat experience that pulls findings and insights from deep social depth in a way that general-purpose LLMs cannot. Individuals can search for restaurant recommendations, creators can ask about the latest trends, journalists can map local reactions to breaking news, and brands can get real-time feedback on specific campaigns. ask-dig is built for creators, journalists, consultants, marketing professionals, agencies, or anyone who needs fast, reliable, evidence-backed answers from social media.

“Most AI platforms today generate answers that sound authoritative, but lack a grounding in real-world emotions and behavior,” said Ofer Familier, CEO and co-founder of dig. “The problem is that opinions are formed in conversations that take place through dynamic interactions on social, and that content is amplified in video. When that richness is flattened into clean text for analysis, important context is lost. ask-dig is built to fill that gap, providing answers rooted in real user-generated content so people can explore conclusions based on what others are actually saying and experiencing.”

ask-dig is part of dig’s broader suite of products, including an enterprise platform for always-on social intelligence. While ask-dig focuses on answering ad-hoc questions in real-time, the dig enterprise platform is purpose-built for continuous brand monitoring, narrative intelligence, deep social research, and consumer insights. Unlike traditional tools that rely on keywords, mentions, and manual workflows, dig is designed for a video-first internet reality, allowing teams to track reputation, discover emerging narratives, and understand what’s actually shaping perceptions across social at scale.

ask-dig launches with both a free tier and a paid entry-level tier at $100 per month. For more information, please visit ask.dig.ai.

About Dig

dig is the leader in video-first social intelligence. By analyzing billions of posts across social platforms, dig captures authentic human responses that traditional text-based tools miss. Built for today’s video-centric Internet, dig reads social human layers, down to tone and response to cultural context, so organizations can understand what people are really thinking, feeling, and behaving.

For more information, please visit www.dig.ai.