YouTube has announced that it is rolling out its latest similarity detection tool. The tool allows celebrities to flag AI-generated videos using their face, voice, etc. and have them removed on the platform.
The streaming platform said it will extend this feature to the entertainment industry, particularly victims of deepfakes, to help fight serious violations of publicity rights.
YouTube extends similarity detection tool to celebrities
Team YouTube has shared a new blog post revealing the latest tweaks to the platform’s similarity detection tools. The tool is now extending the technology to the entertainment industry, especially to celebrities.
The streaming platform says the tool could be used by talent agencies, management companies, and the celebrities they represent to spot AI-generated fakes online.
The streaming platform says the technology will work similarly to its existing Content ID feature, helping creators and users find AI-generated content similar to themselves.
YouTube says it has also received help from major talent agencies and management companies, including CAA, UTA, WME, and Untitled Management, to improve its similarity detection tools.
Celebrities may delete AI deepfake videos
YouTube said that even if these celebrities don’t have their own YouTube channels, they or their management could use the tool to spot AI deepfakes of faces and voices and ask the platform to take them down.
Recently, YouTube expanded its caricature detection tool to make this feature available to content creators and influencers, allowing them to keep personas and caricatures away from AI-generated deepfake content.
As CNET noted, requests submitted to remove AI-generated deepfakes on YouTube will continue to be reviewed, and not all videos will be removed by the platform.
