TikTok announced it will begin integrating ByteDance’s next-generation artificial intelligence (AI) video model into its Symphony suite for advertisers, extending video script generation to actual branded video automation for in-app promotions.
Dreamina, the latest Seedance 2.0 video model from TikTok’s parent company, is designed to generate realistic-looking depictions based on text prompts, images, and reference clips entered by advertisers.
According to the company’s announcement, the Dreamina model improves brand product consistency across video segments to increase consumer awareness.
“This model has undergone extensive testing by our global safety and intellectual property teams in collaboration with third-party red team partners to test functionality before reaching advertisers,” the company said in a statement, explaining that the Symphony creative toolkit features multiple layers of protection, including AI labels, third-party safety technology, and various moderation checkpoints.
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TikTok’s Dreamina model also became available within ByteDance’s free AI-powered video editing app CapCut in some markets last month, before being integrated into TikTok’s creative ad suite.
Advertisers, small businesses, and creators using Symphony have the option to reject videos produced by Dreamina.
Like all other major social media platforms, TikTok has increasingly automated its ad creation experience over the past few years, first introducing Symphony in May 2024 after Meta launched more AI-powered advertising services.
The video-sharing platform has since expanded Symphony’s capabilities, including digital avatars and AI language dubbing, and also announced a fully automated Symphony advertising solution called Smart+ ahead of the 2024 holiday season.
