- The EU believes it can assert trustworthiness and trustworthiness by removing AI-generated content
- The bloc is also drafting a code of conduct to protect citizens.
- Blocking AI completely may not be the best idea, but
The European Union is reportedly considering banning AI-generated images and videos (also known as deepfakes) in official communications.
According to new politiko Reports suggest that the focus will be on preserving trust in the government’s message as geopolitical tensions continue to rise, elections move further and further announcements are made.
It is unclear whether the rule will ban AI-generated content that mimics official figures or locations, or whether it will apply to all images and videos in political communications.
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EU considers ban on AI deepfakes
As it stands, politicians and policymakers are already expressing concerns about the impact of AI on democracy, worrying that much fake content could undermine real news.
However, a blanket ban may not be effective in practice. A complete ban on deepfakes would imply that all communications in the EU are legitimate, but it would not eradicate deepfakes that appear on third-party platforms, especially social media. An additional seal of approval to verify the authenticity of EU communications could also help on this front, but it is not included in the current proposal.
There are also calls for AI-generated content to be more clearly labeled, as policymakers see AI technology as a growing threat of disinformation, especially in global politics.
Separately, Europe is also considering regulating harmful uses of generative AI. The bloc’s AI Office has already started drafting a code of practice, and independent experts will continue to build on it.
However, regulations regarding the proposed ban are still being developed and will need to be agreed before becoming law.
However, some experts criticize the rules set by Europe as being too strict and could leave other countries behind. “Responsible use trumps abstinence,” writes OECD advisor Walter Pasquarelli (via politiko).
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