YouTube is struggling with the growing wave of AI-generated content on its platform, and it appears it has new plans to deal with it.
What is YouTube’s latest approach to tackling the AI slop problem?
According to a recent post by X, YouTube is now asking viewers to help report low-quality AI content. On the mobile app, users will see a new pop-up when they rate a video: “Does this feel like AI slop?” “How much does this video feel like low-quality AI?” Answers range from “not at all” to “very much.”
The feature adds a third layer of AI detection on top of YouTube’s existing automated and human review systems, both of which are struggling to keep up. YouTube currently does not prohibit creators from using AI tools or require them to publish AI-generated content, but they risk losing monetization if their content is flagged as low quality.
Has YouTube’s battle against AI slop produced any results?
Despite efforts to crack down on low-quality content, the problem is far from resolved. One study found that about 21% of the first 500 videos recommended to a new YouTube account were identified as AI slop, and 33% fell into the broader “brain rot” category of repetitive and low-content content.
This issue extends beyond adult audiences. A recent investigation by the New York Times found that thousands of videos aimed at children claim to be educational but are created primarily to get attention with minimal effort. Experts have warned that this could have a negative impact on young viewers.
YouTube has not disclosed how the new pop-up viewership ratings will be weighted and used. At least one user of X has also expressed concern that collecting this type of feedback at scale could be used as training data for AI models, potentially making future AI-generated videos more difficult to discover.
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