Google is testing AI-generated review replies on Google Business Profiles.
why do you care. Replying to reviews can impact conversions and trust. However, generic AI replies are risky and can undermine trust. Especially when it comes to negative reviews, where credibility is paramount. The quality of responses is more important than whether a company responds to reviews.
It looks like this. Here is the screenshot:
detail. Google appears to be rolling out limited testing of: Reply to reviews with AI In your Google Business Profile.
- This feature generates response suggestions to customer reviews.
- Users can review, edit, and manually send replies.
- Availability is inconsistent across accounts and reviews.
- This feature has been found in the US, Brazil, and India, but is less widespread in Europe.
Early action. Some users have reported prompts focused on old negative reviews with no answers.
- In at least one test, users may trigger AI responses in bulk.
- There are conflicting reports regarding automation, with some users claiming that bulk responses still need consideration. Some people report that fully automated replies can be published without editing.
I saw it for the first time. This feature was first shared on LinkedIn by Chandan Mishra, a freelance local SEO specialist, and popularized by Whitespark founder Darren Shaw.
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