New digital infrastructure platform enables individuals to register, manage and protect voice, likeness and personal digital assets as generative AI accelerates
SentientX, an AI-first technology company focused on building next-generation digital infrastructure, today announced the global launch of Human Identity Bank (HIB), a platform designed to protect and manage human digital identities in the era of rapidly evolving artificial intelligence.
Advances in generative AI have made it possible to replicate human voices, faces, portraits, and expressive styles with incredible accuracy. While these capabilities create new creative and commercial opportunities, they also increase risks such as identity misuse, unauthorized duplication, and digital identity theft.
Despite the rapid growth of AI capabilities, there has been no institutional system designed to formally register, monitor, and protect the digital identities of individuals across the emerging AI ecosystem.
Human Identity Bank (HIB) addresses this gap by introducing what SentientX describes as a new category of infrastructure: digital identity protection for the AI economy.
Platform overview
HIB enables law firms, agents, and individuals to securely register and manage key elements of their digital identity, such as voice, video, likeness, and expressive characteristics, while continuously monitoring for potential misuse across the digital environment.
The platform leverages advanced cryptographic fingerprinting, digital watermarking, and surveillance technology designed to detect potential misuse and AI-powered duplication of registered identity assets.
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“Artificial intelligence is rapidly transforming the way digital content is created, distributed and reproduced,” said Anthony de Lima, Founder and CEO of SentientX. “As these capabilities advance, protecting human identity will become essential. In the emerging AI economy, voice, likeness, and personal expression may become some of an individual’s most valuable assets. Human Identity Bank was founded to help people protect and take control of their individuality.”
Who is it for?
The platform is designed for individuals who are particularly vulnerable to digital impersonation and unauthorized copying due to their professional or public presence, such as athletes, artists, creators, executives, media personalities, and other public figures.
Industry background
As the adoption of generative AI accelerates, concerns about deepfakes, voice clones, and synthetic media are growing across the industry. Policymakers, news organizations, and technology leaders are increasingly seeking systems that can verify authenticity and protect personal identity rights in the digital age.
SentientX believes that by allowing individuals to formally register and monitor their digital identity attributes, HIB can serve as the foundational infrastructure for a trusted AI ecosystem.
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