Simply put
- Nikita Beer, head of product at X, said creators who post unreleased AI-generated war videos will lose access to the platform’s revenue-sharing program for 90 days.
- The policy targets AI-generated footage that could mislead users during wartime.
- Researchers and governments have warned that deepfakes can spread propaganda and misinformation online.
Elon Musk’s social media platform
Nikita Via, head of product at X, said in a post on Tuesday that the company is revising its creator revenue sharing policy to maintain the authenticity of the platform’s timelines and “prevent program tampering.”
“During wartime, it is important that people have access to authentic information on the ground,” Beer wrote. “With today’s AI technology, it’s easy to create content that misleads people.”
Creators who violate the rules will lose access to the platform’s creator revenue sharing program for 90 days, Beer wrote. Repeat violations will result in permanent removal from the monetization program.
The policy change comes in the wake of an AI-generated video that claims to show scenes of escalating violence in the Middle East following last week’s missile attacks by the United States, Israel and Iran.
On Monday, an AI-generated clip of X showing the airstrike on Dubai’s Burj Khalifa was viewed more than 8 million times. At the same time, another version of the clip was viewed more than 42,000 times on Instagram.
The United Nations has warned that deepfakes and AI-generated media threaten the integrity of information, especially in conflict zones where fabricated images and videos can spread hatred and misinformation on a large scale.
Those fears were realized during Russia’s invasion of Ukraine, when a deepfake video of Ukrainian President Volodymyr Zelenskiy appearing to urge Ukrainian troops to surrender went viral. Authorities quickly debunked the video, and President Zelenskiy later issued a message rejecting the claims.
Beer said enforcement will rely on several signals, including posts that receive community notes indicating that a video is AI-generated, along with metadata and other indicators that suggest the video was produced using AI-generated tools.
By linking enforcement and monetization, X’s policies specifically focus on providing financial incentives to creators who post fake videos that drive clicks and views.
“We will continue to improve our policies and products to ensure that X can be trusted during these critical moments,” Beer wrote.
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