An Oscar-winning actor is moving to lock down his face and voice in the age of artificial intelligence.
Certain audio and visual elements Matthew McConaugheyAccording to media reports, his images and sounds, including his famous catchphrase “Okay, okay, okay,” have been trademarked to prevent unauthorized use by AI platforms.
The U.S. Patent and Trademark Office has approved eight trademark applications.
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What McConaughey captured
The filing includes short film clips of McConaughey standing on a porch or sitting in front of a tree, as well as audio clips of McConaughey uttering lines related to his role in the 1993 film Dazed and Confused.
The trademark was filed in the following manner: JK Livin Brands Co., Ltd.., an entity founded by McConaughey and his wife, camila alves mcconaugheyaccording to the Wall Street Journal.
There are no confirmed cases in which Mr. McConaughey’s likeness was manipulated by AI, his lawyer told the Journal. This application establishes ownership and enforcement rights under federal trademark law.
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Why is this movement happening now?
Concerns about AI-generated images and audio have grown in recent weeks as new tools scale faster than safety measures.
Researchers at the Center to Counter Digital Hate found out last week that the AI chatbot Grok ×approximately 3 million sexually explicit images were generated in approximately 11 days. This finding drew attention to how generative models are deployed and tuned.
Meanwhile, media personalities paris hilton He recently joined members of Congress who attended a press conference in support of the bipartisan DEFIANCE Act. The bill aims to give victims of non-consensual AI-generated sexual images the right to sue those responsible.
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Where AI and consent already intersect
McConaughey’s trademark application is alongside his limited and authorized use of AI, including his voice. he worked with eleven lab To create an AI-generated version of his voice for the Spanish version of his newsletter, Lyrics of Livin’.
McConaughey is also an investor in Eleven Labs, which was valued at about $6.6 billion. The company develops AI voice and speech tools that generate natural-sounding synthetic voices, replicate voice samples, and support multilingual audio generation and dubbing.
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