Are you planning to make TikTok a major focus of your promotions this year?
The app is a cultural phenomenon and a major influence on major trends, so it can be a valuable placement option if you want to increase brand awareness or drive direct sales.
And with the app’s future secured in the U.S., U.S. brands can safely start planning their TikTok strategies again without worrying that it could be discontinued at any time.
If you’re considering TikTok, you might also want to consider the AI-powered Smart+ campaign option.
TikTok’s Smart+ system uses expanded response knowledge to understand what each user is likely to engage with within the app. This ensures that your ads are shown to the right people without having to manually enter complex audience targeting specifications.
Does it look interesting? Then TikTok’s latest Smart+ guide is for you.
TikTok’s 23-page Smart+ guide walks you through the entire process of setting up a Smart+ campaign and includes tips on how to optimize your efforts.
As you can see, Smart+ campaigns leverage machine learning and predictive AI to drive better responses. This is a great way to take advantage of the latest AI tools.
In fact, what we now call AI is pattern matching, because it is not about thinking or “intelligence” per se, but about connecting signals from inputs and interpreting their meaning.
In the context of ad targeting, this means understanding what you’re trying to accomplish with your ads and matching that with user responses based on behavior, favorite topics, etc. As such, AI tools should be able to place promotions in front of more relevant and interested users.
This guide provides a step-by-step overview of how to set up a Smart+ campaign, with notes on each element.
There are also instructions for manual campaigns and adding multiple asset groups.
This is a great guide with an easy-to-understand flow of information to help you set up automated TikTok promotions.
And again, it might be worth it. Over 1 billion people use this app and it’s the driving force behind many big trends.
Your efforts are worth considering.
You can download TikTok’s latest Smart+ guide here.
