In less than two years, Fusion Applications has delivered hundreds of built-in generated AI use cases and built-in AI agents that are now delivering productivity gains to Fusion Apps customers in production environments. A month ago, we made Oracle AI Agent Studio for Fusion Applications available to customers and partners to deploy AI agents to their workforces across the enterprise. This is the same tool that Oracle uses to provide AI agents.
Embedded AI, Oracle’s unique value proposition
Everything you need, nothing complicated
All of this AI functionality is provided as a built-in feature included in your Fusion Applications subscription at no additional charge. Oracle's unique architectural advantages enable embedded AI strategies.
- Selected large language models (LLMs) are hosted on Oracle Cloud Infrastructure
- Because Oracle provides the infrastructure and data center without the need for a third party, it can also shoulder the cost of providing GPU-mediated LLM inference as part of embedded AI for enterprise applications.
By curating and hosting models in OCI, Oracle brought embedded AI to market faster, reduced AI adoption friction, and helped customers leverage AI within their existing enterprise application workflows. As more companies deploy and iterate on AI agents, specialized needs are emerging among customers and partners that go beyond off-the-shelf AI capabilities.
In the future, Oracle plans to offer custom AI in addition to built-in AI, giving customers even more choice.
Unleash limitless AI
For organizations with more complex AI needs, Custom AI provides maximum flexibility, scalability, and control over AI-powered workflows. Custom AI is designed for AI power users who want to design, build, and deploy their own AI agent workflows and want to be able to scale their agents with their business without facing usage caps.
Key Benefits of Oracle Fusion Custom AI
- Maximum flexibility and control. Scale your business without limits and customize AI agents to meet the needs of your rigorous AI governance processes.
- unlimited usage. Innovate with unlimited usage and empower your team to scale AI-driven automation in the way that works best for your business.
- deep customization. Deeply customize your AI agents, hyperpersonalize your AI, and build a lasting competitive edge by designing your own AI agents using Oracle Fusion.
Custom AI adds choice and control to your AI transformation
Unlimited AI agents that extend your business beyond Oracle's package capabilities
Custom AI allows customers to deploy any number of completely custom agents and agent teams into production using the same AI Agent Studio tool that Oracle uses to configure and scale AI agents. Customers can choose their AI agent model without any restrictions or keys. You can also deploy specialized multimodal models that can process images, audio, and video to power your AI agents.
Custom AI includes OpenAI's GPT-4 models that power the AI agent. Like GPT products from other companies, Oracle's GPT-4 model is hosted on Azure. In the spirit of Oracle's multi-cloud strategy, other high-performance models hosted on other clouds will also be introduced over time to power the Oracle AI agent.
Similar to the built-in AI features enabled within AI Agent Studio, Oracle's Custom AI allows users to create agents using natural language. No coding experience required.
Custom AI is offered as a separately priced product within Oracle Fusion. Like other Fusion Applications products, Custom AI uses predictable seat-based and employee-based pricing, following the core Fusion Applications pricing approach.

Choose between built-in and custom AI
We expect most Fusion Applications customers to continue to take full advantage of the embedded AI capabilities included in their subscriptions, and Oracle will continue to deliver new embedded generated AI and embedded AI agents at a pace that continues. Some AI agent use cases require custom AI due to the complexity of the use case or other special requirements that cannot be addressed by an Oracle-built agent.
With Embedded AI, Oracle performs all the work to maintain the AI agents it builds around Fusion Applications. Oracle carefully selects and regularly updates models and agent configurations for long-term, high-quality results. Custom AI allows teams that can maintain their own AI agents for long periods of time to deploy those specialized AI agents into production to achieve infinite scale, reach, and automation results.
The embedded AI agent remains extensible using the embedded Oracle AI Agent Studio, which allows you to connect to third-party systems, incorporate customer-specific versions of documentation, customize embedded prompts, and edit agent descriptions. Custom AI agents start from scratch, without relying on agent templates built by Oracle. Both built-in and custom agents can be tested, deployed, and managed through AI Agent Studio.
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Embedded AI: Included in Fusion applications
- AI agent powered by Oracle-built GenAI capabilities and OCI-selected LLMs
- For customers who want to keep all their data in Oracle
- Oracle AI Agent Studio extends AI agents built by Oracle.
- Limited use of GPT-4 for AI agents*
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Custom AI: Unlimited GPT-4 and all custom agents*
- AI agent built by Oracle using OpenAI GPT-4 (hosted in Azure)
- Deploy your own fully custom AI agent into production
- Multimodal agents that can process images, audio, and video
- Predictable seat-based and employee-based pricing
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Oracle embraces choice and openness to benefit our customers. AI agents are no exception. Today, customers can choose built-in AI, custom AI, or a combination of both to fully meet their enterprise automation needs with AI agents.
