US – Accenture has invested in AI-based customer research platform Wevo.
The investment, led by Accenture Ventures, will incorporate Wevo’s capabilities within Accenture Song’s generative AI-based platform GrowthOS.
Wevo’s platform allows teams to access behavioral insights using generative AI and test value propositions and product experiences using synthetic personas and people.
The company was founded in 2017 and works with brands on product development, digital experiences, and marketing strategies. We are based in Boston, Massachusetts.
Wevo joins Accenture Ventures’ Project Spotlight, providing enterprise technology companies with access to Accenture’s expertise and global customer base. Investment terms were not disclosed.
Businesses within Accenture Song, the company’s creative group, include London-based marketing group Unlimited, Bulgarian customer experience analytics company GemSeek and Sydney-headquartered market research company FiftyFive5.
Accenture announced earlier this year that it would combine five divisions, including Accenture Song, into a single business unit to more quickly integrate AI.
Sean Lyons, global growth strategy lead at Accenture Song, said adding Wevo to the platform will “enable our clients to move from concept to customer validation faster than ever before.”
