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Google AI mode is powered by the new Gemini 3 model. There may have been an update to Google Search this week, but what was it? Nano Banana goes into AI mode, works with Google Ads, and can create helpful content. Google AI mode now has travel AI capabilities with agent bookings. Google, Microsoft, and Perplexity spoke out about the massive GEO rush. Google’s AI got the search snippets very wrong. Google put out suggestions for publishers on how to handle AI controls and chose the worst one. Google consistently states that consistency is the most important technical element of SEO. Cloudflare had a huge outage, but Google handled it without any problems. Google Search Console has released custom annotations for performance reporting. Google also plans to release branded filters for performance and insight reports. Google Ads now has a new, unique conversion value metric. Google Ads has a campaign total budget report for PMax. Google Ads plans to release journey-aware bidding in 2026. Google Ads is testing share icons and gray background colors on ads. Google has directed sellers to properly identify incentivized reviews. Microsoft Advertising adds asset-level editorial review, conversion delays, and more. Google Maps now allows anonymous reviews, provides insider information and popular trends. Finally, Semrush announced that it will be acquired by Adobe. That was the search news at this week’s Search Engine Roundtable.
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