What if you could see the invisible?
Video and advanced AI in product testing make the invisible visible.
Ipsos announces the launch of Product View AI, a new Ipsos HI+AI solution designed to reimagine product testing.
challenge
Traditional in-home testing has long been a staple in the world of product testing. However, traditional in-home testing often relies on surveys and only captures one side of the product experience. Consumer videos enhance research and product testing, uncovering unspoken rituals, hidden workarounds, and product frictions.
| When a bottle of shampoo says “sulfate-free,” it raises a few eyebrows. | The spray fumes smell so strong after the first spray that I wince while cleaning. | A surprised reaction to a makeup base pump that pumps out more than necessary. |
Recognizing this, Ipsos has developed Product View AI, a new Ipsos HI+AI solution designed to reimagine product testing.
Introducing Product View AI
Product View AI uses consumer videos, observation techniques, Vision AI, and AI agents to enhance in-home product testing.
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Check out the real product experience Ipsos does more than just surveys, we collect raw data consumer video We reveal everything about your product experience, not just what they said, but everything they did and experienced. |
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deciphering emotions and behavior Ipsos deciphers hidden emotions and behavior. observation techniquedesigned to reveal the “why” behind any activity, goal, emotion, action, actor, event, time, space, or object related to your product. |
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Test your product quickly and at scale Vision AI modelfine-tuning observation techniquerapidly synthesize videos at high speed and at scale, and turn observations into actionable recommendations. |
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Enrich your learning with Ipsos agents multidisciplinary team AI agent – representing semioticians, anthropologists, neuroscientists, and more – enrich the insights and turn them into practical guidance for product development. |
This new approach to product testing transforms unfiltered consumer video into actionable recommendations for product development, driving better product decisions and sharper marketing strategies to reduce product launch failures.
Product View AI turns the gap between what you say and what you do into clarity about what you see and do. Using home video, computer vision AI, and expert agents, we can overcome the blind spots of traditional IHUT and quickly track appropriate fixes so your products not only test, but succeed.
– Dr. Nicolai Reynolds Global Head of Product Testing, Ipsos
Jump off the wall with product experiences
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| Discover hidden opportunities in product development | Take advantage of targeted recommendations for product improvement | Develop successful products using validated methodologies, consistent KPIs, and proven expertise. |
Read the Ipsos Views paper “See the Unseen”
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see the invisibleThe third edition of the Humanizing AI series reveals how business, marketing, insights, and product development leaders can leverage HI+AI to see moments in product experiences, not memories, with speed, scale, and new levels of depth. |
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Read Ipsos POV |
Powered by Ipsos, the world’s largest product testing advisor
As the world’s largest product testing advisor, we offer a suite of solutions designed to measure sensory, situational and emotional connections. Ipsos uses a unique methodology with consistent key performance indicators to help brands achieve superiority at every stage of the product lifecycle.
