As part of its 2025 corporate report, Sony Entertainment Group outlined plans to expand the use of artificial intelligence in anime and video games.
The company has confirmed that machine learning technology has already been integrated into several production processes, improving efficiency and reducing the manual workloads of creators.
The report highlighted the development of Sony, an automatic lip-sync engine that was first introduced in 2021. It recognizes audio data and phonemes and timing information for speeding up dubbing.
Additionally, during the creation of Marvel's Spider-Man 2, voice recognition software was used to automate simultaneous subtitles in a specific language.
The report says the goal is to reduce the burden on staff working under tight deadlines. “The game and anime production process is pushed for time due to a large number of manual tasks that creators need to manage,” he said.
Machine learning tools are deployed to streamline subtitles and lip sync. Beyond media, Sony has confirmed that its generative AI System Enterprise LLM has been deployed in more than 200 partner organizations to support productivity.
While the use of AI in animation has prompted discussion within the industry, Sony's approach reflects recent Japan's projects in which generated AI has been applied to help animators with repetitive work.
Frontier Works twin Hinahima used AI to complete most of the cut earlier this year, with its director defending the process as a way to improve efficiency.
Anime is at the heart of Sony's strategy. Aniplex, a subsidiary of the company, has co-produced it. Solo Levelingdubbed into 10 languages and adapted to both anime and video games.
Sony also distributed it Devil's Slayer: Infinity Castle, Currently, it is Japan's second-highest growth film. Going forward, Sony has confirmed the ghost of Tsushima's anime adaptation, currently scheduled for 2027.
